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Product Development & Market Research Specialist (FMCG)

  • Full Time, onsite
  • McAsia Food Trade Corporation Careers
  • Quezon City, Philippines
Salary undisclosed

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JOB SUMMARY:

Conduct comprehensive market research, analyze consumer trends, and provide strategic recommendations to develop innovative and successful products. You will work closely with the product development team, marketing team, and other stakeholders to ensure that our products meet the evolving needs of our customers.

RESPONSIBILITIES:

  • Conduct Market Research:
  • Identify and analyze market trends, competitor activities, and customer needs.
  • Utilize a variety of research methodologies including surveys, focus groups, interviews, and secondary data analysis.
  • Develop a strong understanding of the target market, including demographics, psychographics, and purchasing behavior.
  • Product Development Support:
  • Translate market research findings into actionable recommendations for product development.
  • Collaborate with product development teams to define product features, specifications, and target audiences.
  • Conduct competitive analysis and benchmark existing products to identify opportunities for differentiation.
  • Market Analysis and Reporting:
  • Prepare comprehensive market reports, presentations, and data visualizations to communicate key findings to stakeholders.
  • Track and analyze product performance metrics to identify areas for improvement.
  • Develop and maintain a market intelligence database to support strategic decision-making.
  • Stay Ahead of the Curve:
  • Proactively research and identify emerging trends, technologies, and consumer behaviors that could impact the product development roadmap.
  • Attend industry conferences, webinars, and other events to stay up-to-date on industry developments.