Lead Digital Marketing Analyst (SEO)

Salary undisclosed

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Responsibilities:

Demonstrate comprehensive understanding and proficiency in search engine optimization (SEO) techniques and best practices
Develop and execute SEO strategies aligned with clients' objectives and target audience
Conduct thorough keyword research and analysis to identify opportunities for organic search growth
Optimize website content, structure, and technical elements to improve search engine rankings
Implement on-page and off-page SEO tactics, including link building, content optimization, and local SEO
Monitor website performance using SEO tools and analytics platforms to track keyword rankings, traffic, and conversions
Stay updated on industry trends and algorithm changes, adjusting SEO strategies accordingly

Collaborate with content creators and copywriters to develop SEO-friendly content that resonates with target audiences
Optimize website content, metadata, and tags for relevant keywords and search intent
Develop and implement content strategies for blog posts, articles, and other digital assets to improve organic visibility

Conduct website audits to identify technical SEO issues and opportunities for improvement
Implement technical SEO optimizations, including site speed improvements, mobile responsiveness, and schema markup
Work closely with web development teams to address technical SEO recommendations and ensure website compliance with best practices

Provide leadership and enablement for team members, including coaching, mentoring, and training in SEO best practices
Facilitate professional development opportunities and initiatives to enhance team members' skills and capabilities in SEO
Conduct pulse checks on the team, addressing concerns, and providing support as needed
Foster a collaborative and growth-oriented team culture, promoting continuous learning and improvement
Identify and implement process improvements to enhance team efficiency and effectiveness
Escalate team concerns to higher management and provide viable solutions in times of conflict

Provide expertise and guidance during pitch presentations, offering strategic insights in SEO strategy and execution
Prepare and manage the team for pitch dates and presentations, ensuring readiness and effectiveness
Actively participate in strategy and creative ideation for clients, pitches, and projects, leveraging SEO expertise
Present ideas effectively, ensuring clear communication and understanding among stakeholders

Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries
Keep abreast of digital marketing techniques and trends to inform strategy and decision-making
Share industry knowledge openly and regularly with the team to foster continuous learning and improvement

Key Performance Indicators (KPIs):

Organic search traffic growth and improvements in keyword rankings
Increased website visibility and domain authority through effective SEO strategies
Achievement of target goals for organic leads, conversions, and revenue
Continuous personal and team development in SEO expertise
Positive client feedback and testimonials specifically related to SEO initiatives
Effective leadership and team enablement resulting in team satisfaction and growth

Requirements:

Strong interpersonal and public relations skills, essential for effective client communication and collaboration
Analytical mindset with a focus on data-driven decision-making in SEO
Excellent verbal and written communication skills, especially in presenting SEO strategies and insights
Exceptional organizational skills, proficient in digital collaboration tools like Google Drive
Proactive team player with an entrepreneurial spirit, capable of taking initiative in SEO strategy development and execution
Passionate about delivering exceptional results through SEO
Familiarity with SEO tools and analytics platforms, such as Google Analytics, SEMrush, and Moz
Demonstrated responsibility, initiative, and a continuous growth mindset in the field of SEO
Proficiency in team management and conflict resolution, ensuring smooth collaboration and project execution
Leadership experience or a willingness to lead and enable team members in SEO practices