Search Engine Marketing Specialist

Job Responsibility:

• You will be supporting the development, execution, and optimization of SEM campaigns, likely involving paid search platforms like Google Ads and Bing Ads.
• Responsibilities could include keyword research, ad copywriting, bid management, and performance tracking to ensure ads are reaching the target audience effectively.
• You will be responsible for generating and updating daily reports on key market metrics. These could include click-through rates (CTR), conversion rates, impressions, and other performance indicators.
• This data will be used to make strategic decisions regarding the marketing efforts, so accuracy and attention to detail are crucial.
• This involves supporting the team with budget tracking, invoice processing, or preparing financial summaries for SEM campaigns.
• Your work ensures that marketing spends are aligned with the budget, and you may need to coordinate between marketing and finance departments.
• You will analyze competitors' SEM strategies, ad placements, keywords, and bidding tactics to identify opportunities for your campaigns.
• This could involve using SEM tools like SEMrush, Ahrefs, or Google Keyword Planner to uncover trends and improve the company's market position.

Job Requirements:

• The role requires a solid educational background, likely in marketing, business, or a related field.
• Additionally, you should have at least two years of professional experience in SEM, digital marketing, or a related area.
• Prior experience in the gaming industry is advantageous because it demonstrates familiarity with the unique marketing strategies, target audience, and trends in this field.
• This experience might have involved managing SEM campaigns for games, understanding player behavior, and optimizing ad spend in gaming markets.
• This requires strong analytical skills and an ability to interpret and work with large sets of data.
• Proficiency with Excel (and potentially other tools like Google Sheets) is essential for managing and visualizing data, tracking campaign performance, and generating insights from SEM campaigns.