Manager, E-commerce Sales & Marketing

Job Description

The E-commerce Sales and Marketing Manager is responsible for developing and executing strategies to grow the company's online presence. This role involves creating and managing online marketing campaigns, analyzing sales data, and optimizing the e-commerce platform. The manager will work closely with cross-functional teams to enhance customer experience, increase sales, and ensure the platform's success.

DUTIES & RESPONSIBILITIES

Driving Sales and Revenue:

· Develop and execute e-commerce sales strategies aligned with overall business objectives and target market segmentation.

· Manage and optimize online marketing campaigns (e.g., SEO, PPC, email, social media) to drive traffic, conversions, and revenue.

· Conduct in-depth sales performance analysis, identifying trends, opportunities, and areas for improvement.

· Collaborate with Merchandising and Marketing teams to develop compelling product assortments, pricing strategies, and promotional offers.

Enhancing Customer Experience:

· Oversee website design and user experience (UX) to ensure a seamless and intuitive customer journey.

· Implement efficient order fulfillment processes, including inventory management and shipping logistics.

· Develop and execute customer retention strategies, such as loyalty programs and personalized recommendations.

· Manage customer inquiries and complaints promptly and effectively, building strong customer relationships.

Platform Management and Optimization:

· Maintain and optimize e-commerce platform functionality, including product information management, search, and checkout processes.

· Ensure accurate and up-to-date product data, pricing, and inventory levels across all sales channels.

· Monitor website performance and identify opportunities for improvement in speed, security, and scalability.

· Stay current with e-commerce industry trends and technologies to drive innovation and competitive advantage.

Data Analysis and Reporting:

· Develop and implement key performance indicators (KPIs) to measure e-commerce performance.

· Utilize data analytics tools to generate actionable insights and reports.

· Identify opportunities for sales growth, cost reduction, and process improvement based on data analysis.

· Communicate data-driven insights to cross-functional teams to inform decision-making.

COMPETENCY REQUIREMENTS (Required knowledge, skills and attributes to achieve the job goals)

Technical / Functional Competency/ Core Competencies

· Digital Marketing Expertise: This encompasses SEO, PPC, social media marketing, email marketing, and other digital channels.

· E-commerce Platform Mastery: Proficiency in using platforms (e.g. Shopee, Lazada, Tik Tok Shop) and understanding their functionalities.

· Data-Driven Decision Making: Includes data analytics and web analytics to inform strategic choices.

· Sales and Marketing Strategy: Encompasses developing and executing sales and marketing plans.

· Customer Focus: Includes customer relationship management (CRM) and product knowledge.

· Project Management and Execution: Ability to manage multiple projects while meeting deadlines.

· Leadership and Teamwork: Combines leadership, communication, and collaboration skills.

· Problem-Solving and Decision Making: Focuses on analytical and decision-making abilities.

· Technical Proficiency: Includes e-commerce platform mastery and data analytics.

· Strategic Thinking: Combines sales and marketing strategy with data-driven decision making.

KEY QUALIFICATIONS

1. Educational Qualifications

Bachelors Degree preferably in Management, Marketing, Digital Technologies or any other related field

2. Job Experience

• At least 1-3 years of experience as a E-Commerce Manager, or equivalent on retail and consumer goods industry.
• At least 1-3 years of experience in developing and implementing digital marketing strategies on retail and consumer goods industry.

3. License and Certifications

N/A