Marketing and Content Manager

Job Posting: Marketing and Content Manager
Location: Remote
Job Type: Full-Time
Industry: Franchise Marketplace / Technology

Position: Marketing and Content Manager
Are you a dynamic marketer with a flair for creating engaging content and a passion for building communities? Do you thrive in a fast-paced, innovative environment where your ideas can make a significant impact? If so, we want to hear from you!

We are looking for a Marketing and Content Manager to lead our marketing initiatives and content creation efforts. This pivotal role is instrumental in driving lead generation, enhancing our brand presence, and engaging our target audience through various marketing channels.

Key Responsibilities
- Social Media Management
-- Develop and Execute Strategies:
--- Create and implement Facebook prospecting strategies to generate qualified leads.
--- Manage and grow Franflix’s presence across social media platforms including Facebook , Twitter , and LinkedIn.
-- Content Scheduling and Posting:
--- Schedule and post engaging content tailored to specific audiences and Facebook groups.
--- Monitor optimal posting times to maximize engagement.
-- Engagement and Interaction:
--- Monitor social media interactions and respond to comments and messages.
--- Initiate one-on-one conversations with potential leads to convert them into franchise buyers.

- Content Creation
-- Develop Compelling Content:
--- Create high-quality content for social media posts, email campaigns, newsletters, and digital products.
--- Collaborate with the AI/ML Engineer to leverage AI-generated content for consistency and efficiency.
-- Content Calendar Management:
--- Maintain a content calendar to ensure consistent messaging and timely updates across all channels.

- Community Management
-- Foster Online Communities:
--- Manage interactions within online communities, including Facebook groups, to build relationships and trust.
--- Facilitate discussions and respond to inquiries related to franchise opportunities.

- SEO Optimization
-- Enhance Online Visibility:
--- Optimize business listings and landing pages for search engine visibility.
--- Conduct keyword research to identify optimal terms for franchise-related searches.
--- Implement SEO best practices to drive organic traffic and improve search rankings.

- Email Marketing
-- Develop and Manage Campaigns:
--- Create and manage targeted email campaigns to engage both cold and warm email lists.
--- Segment email lists based on demographics and behavior to tailor messaging effectively.
-- Performance Monitoring:
--- Monitor email campaign performance, including open and conversion rates, and optimize strategies to enhance results.

Qualifications
Education:

- Bachelor’s degree in Marketing, Communications, or a related field.

Experience:

- Proven experience in digital marketing, social media management, and content creation.
- Strong understanding of SEO best practices and email marketing strategies.
- Experience with MailChimp or similar email marketing platforms is a plus.

Skills:

- Excellent written and verbal communication skills.
- Ability to analyze marketing data and adjust strategies accordingly.
- Creative thinking and problem-solving abilities.
- Proficiency in using social media management tools (e.g., Hootsuite, Buffer).
- Basic graphic design skills are a plus.

Personal Attributes:

- Highly organized with the ability to manage multiple projects simultaneously.
- Self-motivated and proactive, with a strong attention to detail.
- Ability to work collaboratively in a remote team environment.

What We Offer
- Competitive Salary Commensurate with experience and industry standards.
- Remote work opportunity with flexible hours.

How to Apply

- If you are passionate about marketing, content creation, and driving growth through innovative strategies, we would love to hear from you! Please submit your resume and a cover letter detailing your relevant experience and why you are the perfect fit for the Marketing and Content Manager role to [your email address/contact method].