Paid Search Specialist (100% Work From Home)

We are currently looking for a Paid Search Specialist to join our team. In this role, you'll be responsible for strategizing, implementing, and optimizing Google Ads campaigns across various platforms including Search, Display, and YouTube. With a focus on keyword research, ad copy optimization, and campaign performance analysis, they will drive effective digital advertising strategies to meet client objectives and maximize ROI.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

Benefits include:
- Work-from-home setup
- Paid holidays
- Health insurance
- PTO
- Training opportunities

The Role:

Build / optimize / load paid search ad campaigns
Targeted keyword research (brand and non-brand)
Keyword Analysis
In-platform optimization per client's directives (at scale)
Templated reporting/dashboarding
Launching New Google and Bing campaigns
Monitor analytics and adjust according to client direction / parameters
Manage administrative / data entry touchpoints (Google Tags, UTM setup, etc.)
Provide reporting and dashboarding on campaign performance
Execute validation and optimization testing per client directive
Running YouTube Ads
Ad Copy Optimization

The Requirements:

2+ years of experience with Google paid search
1+ years of experience with Google Ads Manager/Editor
Knowledge of Google Ads (Google Search, Display, Shopping, YouTube, Google Tag Manager)
Baseline knowledge of Paid Google/text-based search
Intermediate Excel or Google Sheets experience
Experience running YouTube ads; Launching/optimizing Video ads (YouTube)
Search Ad Copy Optimization
Launching/optimizing Display ads

Nice to have:

Basic experience with Google Analytics, Ignite or similar analytics tool
Google certified (a BIG plus!)