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We are seeking a creative, results-driven Social Media Manager / SEO Expert to join our marketing team. The ideal candidate will be responsible for developing and executing social media strategies to enhance brand awareness, engage the target audience, and drive website traffic. Additionally, they will optimize our online content for search engines, ensuring high rankings, and increasing visibility. This role requires a blend of creativity, analytical thinking, and a deep understanding of social media and SEO best practices.
Key Responsibilities:
Social Media Management:
Develop and implement comprehensive social media strategies aligned with business goals.
Manage day-to-day operations of social media platforms (Facebook , Instagram, Twitter , LinkedIn, TikTok, etc.).
Create engaging content, including text, images, videos, and infographics, tailored to each platform.
Monitor, respond, and engage with audience comments, messages, and reviews.
Track and report on key social media performance metrics (engagement, reach, traffic, etc.).
Collaborate with marketing, design, and sales teams to ensure consistent brand messaging.
Stay up-to-date with the latest social media trends, tools, and best practices.
SEO Expertise:
Conduct keyword research to optimize website content for search engine ranking.
Develop and implement on-page and off-page SEO strategies to improve website visibility.
Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.
Collaborate with content creators to optimize blog posts, landing pages, and web copy.
Build high-quality backlinks through outreach and collaboration with relevant websites and influencers.
Stay updated on algorithm changes and evolving SEO trends to ensure continuous improvement.
Required Skills and Qualifications:
Proven experience as a Social Media Manager and SEO Expert (3+ years).
In-depth knowledge of SEO best practices and social media platforms.
Experience with social media scheduling tools (e.g., Hootsuite, Buffer) and SEO tools (e.g., SEMrush, Ahrefs).
Strong copywriting and content creation skills.
Data-driven with the ability to analyze metrics and create actionable insights.
Ability to work independently and as part of a team.
Excellent communication, time management, and organizational skills.
Preferred Qualifications:
Experience with paid social media campaigns (Facebook Ads, Instagram Ads, etc.).
Familiarity with content management systems (CMS) like WordPress.
Basic knowledge of HTML/CSS for SEO optimizations.
Certifications in social media, SEO, or digital marketing (e.g., Google Analytics Certification).
