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Job Type: Full Time
Work Hours: Monday to Friday, 9:00 AM - 6:00 PM EST. Weekend work may be required during peak periods (<1% of the time).
Experience Required: Four years in search marketing or equivalent experience.
Overview: The Paid Search Specialist will manage search campaigns and should possess four years of experience in Paid Search, Display, or Shopping campaigns. Candidates should be self-motivated, collaborative, and passionate about digital marketing.
Responsibilities:
Job Type: Full Time
Work Hours: Monday to Friday, 9:00 AM - 6:00 PM EST. Weekend work may be required during peak periods (<1% of the time).
Experience Required: Four years in search marketing or equivalent experience.
Overview: The Paid Search Specialist will manage search campaigns and should possess four years of experience in Paid Search, Display, or Shopping campaigns. Candidates should be self-motivated, collaborative, and passionate about digital marketing.
Responsibilities:
- Implement campaign components: keywords, ad copy, site optimization
- Optimize shopping feeds and account structures
- Conduct account audits and monitor performance goals
- Develop strategies aligned with client goals
- Lead client calls and provide troubleshooting support
- Assist in data collection and reporting
- Stay updated on digital marketing trends and improve skills
- Maintain certifications in search engine marketing tools
- Four years of search marketing experience
- Bachelor's degree with critical thinking and quantitative skills
- Intermediate to advanced Microsoft Excel skills
- Experience with Google AdWords and Analytics
- Strong analytical, organizational, and communication skills
- Detail-oriented and able to multitask
- Experience with Google Merchant Center, Bing Ads, and other PPC tools
- Google Certifications
- Experience with third-party bidding and real-time bidding software
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