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Digital Marketing Transformation Consultant

Salary undisclosed

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• Conduct behavior analysis to define and optimize campaigns with proficiency at end-to-end channel management

• Manage SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

• Define data requirements, and use the relevant insights for campaign and strategy optimization

• Perform multivariant experiments and A/B testing with clear rationale and defined outcomes for each experiment

• Understand and analyze customer behavior to better plan and optimize campaigns so as to define requirements and plans across marketing channels, messaging

• Ongoing optimization and agile approach to campaigns from the perspective of modifying budget, channel mix, creative requirements etc.

• Drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore

• Establish and build on working relationships effectively

• Calculate and simulate impact of leads generated through digital channel and quantify channel ROI

• Collaborate with Tele sales and Feet on Street teams to understand campaign leads performance and make in-flight adjustments based on feedbacks

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