Marketing Director

Full Time, onsite
Sales Leopard
Philippines, Philippines

Salary undisclosed

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DIRECTOR MARKETING

Roles and responsibilities:

Regularly analyze the full lead volume funnel & channels, identifying underperforming and high-performing areas. Implement and track progress of any changes to the process, messaging, campaigns, or channels.
Report monthly on marketing performance, identifying strengths and opportunities based on data-driven insights.
Work closely with our radio and TV advertising agency to measure and analyze performance of campaigns and channels and identify trends, patterns, and opportunities for optimization.
Utilize AI tools to identify room for improvement on, and develop content, social media, and marketing campaigns.
Build, run, and manage Hubspot CRM campaigns designed to increase conversion rate, promote referrals, and encourage current clients to restart, iterating and optimizing regularly.
Ensure emails are visually appealing and align with brand guidelines (optional)
Run & Manage in-app notifications, consistently iterating and optimizing.
Run A/B tests for each project or optimization, evaluating effectiveness and tracking lessons learned from each test.
Own and perform project management components of marketing initiatives.
Project manage tasks from agencies.
Iterate and evaluate website optimizations to drive lead conversion (optional)
Improve our social media marketing strategy, including experimenting with what creative and messaging drives the most efficient CAC. (optional)

Job details

Marketing analytics
Biweekly look at the full lead volume funnel - starting at website visits, all the way through consultation attendance
Ensure all pieces are meeting the model
Bring up underperforming and overperforming areas to Paige, brainstorm solutions together
Implement solutions & track impact of solutions
Collect “lessons” from all successful & unsuccessful in an organized manner
Monthly look at individual marketing channels
Bring up underperforming and overperforming areas to Paige, brainstorm solutions together
Implement solutions & track impact of solutions
Collect “lessons” from all successful & unsuccessful in an organized manner
Monthly marketing meetings
Analyze data
Paige drives which items to analyze
Develop presentation
Paige drives format of the meetings & identifies which stats to show
Present to C Suite 1.5hrs
Paige can support presentation
Manage Affiliate program
Agency relationship (weekly 30min)
Could manage entirely, OR Paige could also be present for decision making, and VA could project manage
Project manage
Track & evaluate KPI’s biweekly
Audit & pay affiliates biweekly
Develop & execute content strategy
Brainstorm strategy & cadence with Paige (2hr/annually)
Develop & write using AI
Copy: 15min each
Email Design: 15-30min each (Optional)
All content approved by Paige
Use this content in social media, and in the campaigns listed below
Develop & execute annual campaign schedule to:
Convert old leads (email/text/call)
Encourage referrals from current clients (email/text/call/App push notification)
Drive engagement from inactive clients (email/text/call/App push notification)
Brainstorm strategy & cadence with Paige (2hr/annually)
Develop & write using AI
Copy: 15min each
Email Design: 15-30min each (Optional)
All content approved by Paige
Analyze each campaign, tracking impact of solutions
Collect “lessons” from all successful & unsuccessful in an organized manner
In-App notification marketing management
Work with Paige to identify A/B test of phrasing and timing
Track & evaluate the success of the tests, iterating to optimize engagement
Collect “lessons” from all successful & unsuccessful in an organized manner
Audit internal Facebook group team (10min 3x per week)
Audit that responses/approvals are timely
Audit posts are happening
Report audits to Paige d
Team management & monthly meeting done by Paige
Monthly audit of paid search trademark infringement
Search our company name key words & report any using our likeness
http://isearchfrom.com/
Monthly audit of advertising invoices against budget
Report any irregularities to Paige
Occasional AI driven optimization projects (optional)
Strategy & projects determined by Paige
Example: Evaluate our current lead nurture series. Use AI to suggest areas to A/B test and use AI to suggest copy changes. Evaluate success and implement optimization
Collect “lessons” from all successful & unsuccessful in an organized manner
A/B test biweekly website optimizations to drive more lead conversion (optional)
Brainstorm the ideas for these updates with Paige (10min each)
Implement changes & track results biweekly
Collect “lessons” from all successful & unsuccessful in an organized manner
Paid social media marketing (optional)
Paige provides budget & initial target demographic & segmentation information
Creative generation
Regular A/B analysis and optimization of demographic and segmentation creative to optimize CAC
Collect “lessons” from all successful & unsuccessful in an organized manner
Identify gaps in our social media conversion process and implement changes, optimize, and improve