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Meta Ads Specialist (REMOTE - Work From Home)

Salary undisclosed

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helloassist is looking for a Meta Ads Specialist(REMOTE - Work From Home) who will be instrumental in executing, managing, and optimizing our Meta (Facebook/Instagram) advertising campaigns. Your expertise will help drive brand engagement, boost lead generation, and maximize ROI through innovative and data-driven advertising strategies.

The ideal candidate will have hands-on experience in managing Meta ads, campaign strategy, and analytics. You'll support business growth by ensuring campaigns align with our marketing objectives and deliver measurable results.

We're a small, fast-growing startup on the lookout for versatile team members ready to dive into new skills like fine tuning processes and crafting business policies. You'll be a key player in our core team, driving processes and development. Success here means thriving under pressure and nailing the details. With high expectations and minimal hand-holding, you'll need to be a pro at figuring things out on your own. As they say, startups aren’t for everyone—they’re the wild west of the business world.

Think you're a resourceful go-getter? We want you on our team!

What We Offer:

  • Competitive Salary: 35,000 - 45,000 PHP/month, based on your experience
  • Remote Work: Enjoy the flexibility of working from home
  • Paid Time Off: Paid leaves and holidays to recharge and relax
  • Health Benefits: Enroll insurance plans from the HMOs of your choice
  • Growth Opportunities: Training programs to boost your skills
  • Mentorship: Access to mentor programs for career development
  • Rewards: Milestone recognition and bonus programs
  • Performance Bonuses: Earn extra for your outstanding work

Results We Expect:

  • Weekly performance reports on Meta Ads campaigns, identifying optimization opportunities
  • Bi-weekly drafts of ad copy, visuals, and video concepts tailored to Meta platforms
  • Monthly analysis reports with recommendations based on Meta campaign performance data
  • Monthly tracking spreadsheets detailing budget spend and ROI performance for Meta ads
  • Collaboration briefs summarizing meetings with creative teams to align strategy
  • Quarterly research on trends and competitors to enhance Meta ad performance
  • Monthly updates on digital marketing trends and Meta-specific insights to keep campaigns competitive

Your Responsibilities:

  • Manage and optimize Meta Ads campaigns (Facebook and Instagram), ensuring smooth day-to-day execution and achieving desired outcomes
  • Create engaging ad copy and conceptualize video content ideas for Meta Ads. Coordinate with designers to bring concepts to life, ensuring alignment with campaign goals
  • Support lead generation efforts by setting up Meta Pixel and utilizing tools like Google Analytics for accurate performance tracking and actionable insights
  • Compile, analyze, and present campaign data from Meta Ads Manager and Google Analytics. Identify trends, assess key metrics, and recommend improvements for better performance
  • Track and manage advertising budgets across Meta platforms, keeping campaigns within budget while maximizing ROI
  • Collaborate with content creators to ensure ad visuals, copy, and videos are on-brand and aligned with campaign goals
  • Stay informed about Meta-specific advertising trends and innovations, sharing insights with the team to maintain a competitive edge

Minimum Requirements:

  • 3-5 years of experience managing Meta Ads (Facebook/Instagram) campaigns
  • Proven track record of developing and executing successful Meta advertising strategies
  • Strong understanding of Meta Ads Manager and analytics tools like Google Analytics
  • Experience with lead generation campaigns and retargeting strategies on Meta
  • Excellent written and verbal communication skills
  • Creative thinker with strong problem-solving skills
  • Experience working on a Graveyard Shift
  • Experience of taking little direction and figuring things out on their own

Preferred Skills:

  • Experience in Outsourcing industry, or any relevant industries
  • Experience using project management tools such as Asana, Trello, etc
  • Knowledge of SEO, SEM, and other digital marketing strategies
  • Proficiency in marketing platforms and tools like Google Tag Manager, Google Analytics, etc

The helloassist Values

Adaptability

We lead with empathy and take care of one another. The ability to change and adjust one’s behavior or strategy based on the shifting demands of the organization, market, or general circumstances. Being proactive and resourceful in new environments with the capacity to bounce back from setbacks.

Client-Centric

Our goal is to make it easier for our clients to see success in less time and with less effort and sacrifice. We don’t have to “acquire” clients; our clients do that for us. “Client-centricity isn’t about focusing on the client to the exclusion of everything else; it’s about considering the client in every decision you make.” -Anonymous

Simplification And Systemization

We work to identify the root cause of issues and then create the simplest system to solve it once and for all. In a quest to get and be “more,” it’s very easy to add ”more,” but we prefer having and doing less to achieve “more”. “The more constraints one imposes, the more one frees one’s self.” -Igor Stravinsky

Accountability

To blame someone else is to admit you are powerless. We do what is asked and then some. If someone else messes up it was our fault for counting on them in the first place. Complaining and excuses will not be tolerated. “Responsibility equals accountability equals ownership. And a sense of ownership is the most powerful weapon a team or organization can have.” -Pat Summitt

Radical Transparency

Transparency builds trust, trust builds teams, and teams build companies. Transparency sometimes means revealing your flaws, which only creates more trust, which only builds better companies. “If you are handling things well, radical transparency will make that clear, and if you are handling things badly, radical transparency will make that clear as well, so it helps to maintain high standards.” -Ray Dalio

We Improve Daily

Everyday is a chance to learn something new. Relentless and persistent, we pursue to improve and better ourselves with each day that passes. No matter how small, a win is a win and we will celebrate it. “Action leads to insight more often than insight leads to action.” -Unknown

Adaptability

The ability to change and adjust one’s behavior or strategy based on the shifting demands of the organization, market, or general circumstances. Being proactive and resourceful in new environments with the capacity to bounce back from setbacks.

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