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Title: Key Accounts Officer
The Key Accounts Officer is responsible to implement viable channels plans consistent to the customer experience of the Red Ribbon brand. He/she will manage and enhance operations of different business channels to drive sales growth, FSC consistency and profitability.
Channels and Sales Strategy Development Implementation
JOB QUALIFICATIONS
The Key Accounts Officer is responsible to implement viable channels plans consistent to the customer experience of the Red Ribbon brand. He/she will manage and enhance operations of different business channels to drive sales growth, FSC consistency and profitability.
Channels and Sales Strategy Development Implementation
- Conducts research studies that will help in designing and developing new channels format/s in response to changing customer needs and expectations.
- Develops, implements, and resolves issues of pilot rollout of new business channels.
- Develops short to medium-term action plans to grow the sales of assigned business channel/access/account.
- Coordinates with Operations, Marketing and Finance in determining target allocation and execution of assigned business channel/s.
- Monitors progress through coordination and follow-ups with accounts in order to realize the defined business strategies and sales objectives.
- Development of new business channel/s
- Actual financial monthly performance and other monitoring based on agreed targets.
- Collaborates with Restaurant Systems and other concerned units in developing/improving systems, processes, and procedures of assigned business channels.
- Monitors daily, weekly, and monthly financial performance of assigned business channels, and accounts/ districts.
- Maintains customer satisfaction by identifying and understanding customer needs and recommends appropriate strategy and solution.
- Processes and coordinates the accreditation and launch of new Web and App, Store Delivery aggregator, and other digital channels store enrollment and activations.
- Provides allocation of Web and App marketing materials to the
- Manages operational concerns of non-cash payment channels
- (Loyalty, credit cards, e-wallets & product/peso GC).
- Makes leads, closes sales, and oversees the execution of a transaction for institutional clients and key accounts. Networks with relevant industry associations to expand market coverage.
- Manages and coordinates with major key accounts (ex. JKP, Institutional Selling).
- Manages and coordinates with minor-key accounts including bulk orders, tie-up sales and RR product GCs.
- Manages feedback from key accounts.
- Coordinates training requirements for the full implementation of new procedures or new projects related to channels operations.
- Provides inputs to Operations on the appropriate set-up including manpower requirements of stores which will be affected by channel format/s.
- Represents or leads workgroups as needed.
- Evaluates and computes financial matrix ensuring profit in all projects/accounts.
JOB QUALIFICATIONS
- At least 3 years of experience in related field of discipline
- Bachelor’s degree in any management, service-oriented and sciences courses.
- Certification or attendance in digital commerce-related courses is a plus.
- Project Management
- Consumer and Market Insighting
- Financial analysis and management
- Institutional selling
- Leadership competencies
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