Market Research Specialist
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As a Market Research Specialist, you will be responsible for the effective planning, implementation, and analysis of researches on consumers’ and shoppers’ behaviors, needs, and preferences.
Major Responsibilities:
RESEARCH STRATEGY AND PLANNING
- Discusses research requirements with Research Analyst and gives direction on the research plan.
- Checks research plans according to agreed specifications, and aligns these with the objectives of the study.
- Designs work schedules, priorities, work assignments, and specifications of Research Analysts.
RESEARCH PROJECT MANAGEMENT
- Ensures accuracy, relevance, and timeliness in the delivery of research requirements.
- Briefs the Market Research Coordinators and field interviewers on the parameters of the study.
- Supervises research procedures in coordination with Market Research Operations Group to ensure proper conduct of field data gathering and data processing as per agreed standard.
- Monitors budget and ensures timely liquidation of all surveys.
RESEARCH ANALYSIS
- Reviews and checks data analysis, interpretation, and recommendation of all reports to ensure the validity and accuracy of results endorsed to the requesting units.
- Validates survey data from available sources such as internal sales and data from other related surveys.
PEOPLE MANAGEMENT
- Trains, orients, and evaluates staff and recommends developmental programs to ensure optimum delivery of performance.
OTHER RESPONSIBILITIES
- Develops and maintains key contacts with trade outlets, government agencies, and people from industries of interest.
- Performs other related tasks that may be assigned from time to time.
Position Qualifications:
- Graduate of Statistics, Communication Research, Economics, Business Management, or any related course
- With at least 3 years work experience in the same capacity
- With intermediate skills in Research Design, Research Execution, Insight Generation, and Data Modeling
- Willing to report onsite in Novaliches, Quezon City office or in Ortigas office
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