Brand Marketing Manager

The Brand Marketing Manager will be responsible for developing and executing effective brand strategies to enhance brand equity and drive business growth. Oversees the performance and supervises the merchandising, marketing and operations of assigned brand/s to ensure the attainment of sales and marketing objectives. Capable of communicating to all levels in the organization and able to express ideas clearly, customer service oriented, highly trustworthy, with sense of strong discipline and integrity are essential for this role.

Brand Management

• Responsible for the brand marketing direction and monitors growth and image of the brand.
• Review product status, growth, and propose marketing side action plans.
• Create and update Estimated Date of Execution (EDE), Monthly Deck, Quarterly Influencer Plan and Annual Communication Plan.
• Prepare and submit project updates including brand expenses vs. budget and actual expenses breakdown.
• Address product concerns from customer and partner accounts.
• Propose, prepare the contract, and manage celebrity endorsers to ensure positive impact to the brand.

Marketing Analysis

• Generate influencer marketing plan and make sure all products that need attention are covered.
• Coordination with high profile vloggers in the absence of Brand Associate.
• Ensure all materials are posted on time, with correct product details such as prices & benefits, and are available in-store and online stores.
• Analyze of monthly social media report together with Social Media Specialist and Brand Associate.
• Identify what products to highlight.
• Check and provide revisions to improve artworks and make sure they are within specification.
• Monitor market trends and competitors’ activities to make sure brand marketing is timely and relevant.

Event Management

• Prepare and present event & shoot concepts with media plan relevant to the brand campaign and product launches.
• Prepare a checklist that covers all angles of the event such as Timeline, PR, Program, Role Assignment, Collaterals and other end to end media requirements.
• Ensure all venue permits are secured for Ingress and Egress.
• Ensure all collaterals and materials are in place for the Event.
• Coordination with client, suppliers and 3rd party agencies.
• Generate Post Event Report.

Trade Marketing Promotions

• Evaluates marketing and promotional programs effectiveness.
• Prepares and reviews trade marketing support to ensure proper trade execution.
• Coordinate with Trade Marketing on Shelf Display, Top Shelf Implementation, New Items and other Marketing Execution.
• Facilitate Brand Training for the Trade Marketing team with the Brand Supervisor and Brand Associate.
• Schedule Trade Check with Trade Marketing.

Team Management:

• Facilitates requests for manpower requisition and performance evaluation for regularization, performance enhancement programs, needed trainings and employee motivation recommendations to employees directly supervised.
• Lead, motivate, and coach a team of brand associates and marketing artists.
• Delegate tasks and projects effectively, ensuring timely completion and high-quality results.
• Foster a positive and collaborative work environment.
• Measure team performance through submission of Quarterly KPI report.