Digital/Talent Marketing Manager

Digital/Talent Marketing Manager

Function: Support

Location: Alabang, Muntinlupa

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose – the relentless pursuit of a world that works better for people – we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Inviting applications for the role of Manager, Digital/Talent Marketing

We are seeking a highly motivated and experienced Talent Marketing Manager to join our team. As the Talent Marketing Manager, you will be responsible for developing and executing comprehensive talent marketing strategies to attract top talent to our organization. You will work closely with recruitment, business, and market research teams to create effective campaigns and initiatives that align with our hiring needs and goals.

Responsibilities:

• Develop and implement comprehensive talent marketing strategies by conducting thorough conversations with recruitment, business, and market research teams. Analyze past campaign data to inform strategy development, including creating engaging content, identifying target audiences, and selecting appropriate channels for effective outreach.
• Play a pivotal role in the global planning process by providing valuable inputs and insights. Develop quarterly plans and budgets specifically tailored to initiatives in priority markets or areas, ensuring alignment with organizational goals and objectives.
• Contribute to the execution of global programs by developing strategies that align with the organization's overarching objectives. Collaborate with cross-functional teams to ensure successful implementation, leveraging expertise in talent marketing to drive impactful results.
• Collaborate closely with the Paid Media and Social Media team to create impactful digital and traditional media campaigns. Utilize various platforms such as print, radio, TV, and out-of-home advertising to reach target audiences effectively. Develop strategies, identify target audiences, and optimize campaigns for maximum reach and engagement.
• Ensure that talent marketing initiatives are closely aligned with the organization's hiring needs and goals. Collaborate with HR, recruitment teams, and local business stakeholders to understand talent requirements across different business units. Develop strategies that effectively attract and engage the right candidates, utilizing data analytics and market research to evaluate effectiveness and make data-driven decisions for continuous improvement.
• Monitor and analyse industry trends, competitor activities, and emerging best practices in talent marketing. Incorporate findings into strategy development and campaign execution to maintain a competitive edge and drive innovation in talent acquisition efforts.

Qualifications we seek in you!

Minimum Qualifications / Skills

• In-depth knowledge of the talent landscape in the Philippines and neighboring markets, including key drivers, preferred channels, and resonant content.P
• Proven experience in talent marketing with a strong emphasis on platforms like TikTok.
• Extensive understanding of out-of-home branding and creative concepts.
• Excellent communication and collaboration skills, enabling effective partnerships with HR, recruitment teams, and local business stakeholders.
• Analytical mindset, skilled in leveraging data analytics and market research to inform decisions.
• Strong relationship-building abilities to establish and maintain partnerships with local key opinion formers such as universities, government institutes, and industry bodies.
• Familiarity with employer branding initiatives, ensuring alignment with organizational values and culture.
• Proactive and innovative approach to leading local messaging and executing strategies.
• Up to date with current digital trends and best practices.
• Experience in managing and overseeing events and programs.
• Ability to share insights and best practices with the team.
• Exceptional written and oral communication skills in English.
• Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.
• Ability to create impactful presentations for senior stakeholders.

Preferred Qualifications/ Skills

• Exceptional written and oral communication skills in English.
• Proficiency in Microsoft Office, including Excel, Word, and PowerPoint.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.