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Copywriting - Ads & Marketing

Salary undisclosed

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APPLY WITH THE FOLLOWING OR YOU WILL NOT BE CONSIDERED:

1.A brief cover letter describing your experience in copywriting
2. A portfolio to your copy work (META Ads, Landing Pages, SMS & Email Marketing Automations)

After an interview, you will be required to complete a short task (paid) to prove your skills in copywriting, attention to details and ability to follow tasks and requests.

Job Type: Part-Time

Starting at 6hrs per day with the goal of moving to 8hrs per day for the ideal tea m me mber.

Overview:

We are looking for a creative and strategic Copywriter to craft engaging and high-converting copy for META Ads, websites, and marketing automations, including SMS and email campaigns. The ideal candidate should have a proven background in digital marketing copywriting and be skilled at adapting their tone and style to meet the needs of various platforms and audiences. This role requires someone who can create impactful messaging that drives results and resonates with the home improvement industry.

Key Responsibilities:

META Ads Copywriting: Create concise, attention-grabbing ad copy for Facebook and Instagram (META) that aligns with each campaign’s goals, driving clicks and conversions.

Website Copy: Develop persuasive and SEO-friendly copy for websites, including homepage, service pages, landing pages, and CTAs that guide visitors through the buyer’s journey.

Marketing Automation Copy: Use ChatGPT to customise our GoHighLevel Automation Workflows (sms and email s) Templates to each clients specific needs and offer. Update the copy to reflect and ensure grammer, spelling and tense is correct.

Campaign Strategy Collaboration: Work closely with the marketing team to brainstorm and strategise messaging that aligns with our clients’ brand voice and campaign objectives.

Requirements:

Experience: Minimum 2 years of experience in digital marketing copywriting with a strong portfolio of META Ads, website copy, and email /SMS marketing.

Portfolio: A portfolio showcasing successful campaigns, including META Ads, web pages, and marketing automation examples.
Skills:

Proficiency in writing for diverse audiences and adjusting tone and messaging based on platform and campaign objectives.
Familiarity with A/B testing and data-driven optimisation for ad copy, email , and SMS.

Communication & Collaboration: Excellent communication skills with a proactive approach to collaborating with design, strategy, and development teams.

Attention to Detail: Strong editing and proofreading skills, ensuring accuracy and brand consistency across all copy.

Preferred Qualifications:
Experience in the home improvement or contractor marketing space.
Ability to use GoHighLevel
Ability to use ChatGPT
Ability to use ClickUP CRM