Senior Brand Associate

A Senior Brand Associate provides overall direction to merchandising activities through brand building, sales-generating activities, curating reports for analysis of brand profitability, and implementing digital market campaigns. Brand associates identify market trends and customer preferences through timely reports, and cross-functional teams to ensure timely execution of marketing initiatives.

Responsibilities

• Implements brand-building and sales-generating activities to achieve targets in the business plan;
• Gathers timely and accurate reports for analysis of brand profitability and channel performance;
• Assist in developing campaigns that win in-market and ensure brand awareness, experience, and customer loyalty.
• Conduct research to identify market trends and target customers’ preferences;
• Timely reports marketing campaign results and make suggestions for improvements;
• Coordinates cross-functional teams (Marketing, Ops, Merch) to ensure successful and on-time execution of marketing initiatives.
• Implements digital marketing campaigns and social media activities across all channels;
• Create the Communication Plan Choices (CPC) based on the receptivity insights & changing media habits
• Coordinates with Importation, Accounting, and Finance Departments in facilitating the arrival of goods;
• Prepare training materials and conduct Brand and Product Orientation training to concerned parties;
  
  

Minimum Requirements/Qualifications

• Bachelor's Degree in Marketing Management or any related course
• 1 year experience in the same capacity
• Proficient computer skills - MS Applications, Social Media
• Good oral and written communication
• Good interpersonal skills
• Highly organized and attention to detail and accuracy
• Has a sense of urgency and follow-thru