Global Social Media Strategist & Brand Engagement Lead

Location: open to candidates globally (Flexible Working Options Available)

Industry: E-Commerce / Retail

Job Type: Full-Time

Company Overview:

We are a Hong Kong-based company with operations in multiple countries, offering a creative and homely work environment. Our company manages a diverse range of brands, focused on delivering high-quality products with a fun, festive approach. We are committed to driving growth through innovative strategies and building a dynamic, collaborative culture.

Overview:

We are seeking a highly skilled Social Media Manager to spearhead our social media strategies across all platforms, enhancing brand visibility and driving engagement throughout the year with a strong emphasis on seasonal campaigns, particularly during the Christmas period. This role demands a strategic thinker with a pulse on digital trends who can effectively manage campaigns to boost brand affinity and drive sales.

Key Responsibilities:

• Strategic Execution: Develop and implement robust social media strategies that align seamlessly with our overall digital marketing goals, focusing on major platforms such as Instagram, Facebook, TikTok, and Pinterest.

• Content Creation: Produce and curate compelling, high-quality content that resonates with our fun and festive brand ethos, including posts, reels, stories, and collaborative projects.

• Community Engagement: Manage and expand social media communities, fostering interactions, addressing inquiries, and cultivating a positive brand image.

• Trend Analysis: Continuously analyze social media trends and competitor activities to refine content strategies and uncover new opportunities for growth.

• Collaborative Initiatives: Work closely with internal teams and external agencies to synchronize social media initiatives with broader marketing campaigns, product launches, and promotional activities.

• Influencer Management: Strategically oversee influencer partnerships and leverage user-generated content to maximize brand exposure and engagement.

• Performance Metrics: Monitor, analyze, and report on key social media metrics to assess campaign effectiveness and ROI.

• Advertising Campaigns: Execute targeted paid social media advertisements to enhance reach, drive traffic, and increase conversions.

• Seasonal Campaigns: Lead the execution of timely seasonal marketing campaigns, particularly during key sales periods from October to December.

• Brand Consistency: Ensure a consistent brand message across all platforms that aligns with the brand’s voice and identity.

• SEO Collaboration: Coordinate with the SEO team to optimize social media content, enhancing visibility and search engine ranking.

• Industry Leadership: Stay ahead of the curve with the latest social media innovations and best practices to keep our brand at the forefront of digital trends.

• Team Development: Build and mentor the social media team, identifying developmental opportunities and fostering a collaborative environment.

Requirements:

• Proven Expertise: Extensive experience as a Social Media Manager, ideally within the e-commerce or retail sectors.

• Platform Proficiency: In-depth knowledge of Instagram, Facebook, TikTok, and other relevant social media platforms.

• Analytical Skills: A strong grasp of social media KPIs and proficiency in analytical tools such as Facebook Insights, Instagram Insights, and Google Analytics.

• Creative Ability: Exceptional skills in creating visually appealing and engaging multimedia content.

• Campaign Management: Demonstrated experience in managing paid social media campaigns, including ad creation, audience targeting, and budget control.

• Project Management: Outstanding organizational abilities with the capacity to manage multiple campaigns and projects simultaneously under tight deadlines.

Benefits:

• Competitive Compensation: A lucrative salary package reflective of experience and skills.

• Dynamic Work Environment: Be part of a vibrant, rapidly growing global company with flexible work locations and hours.

• Career Growth: Ample opportunities for professional development and career advancement.

• Agency Collaboration: Opportunity to work with leading global marketing agencies.

• Additional Perks: Includes paid holidays, performance-based bonuses, and more.

Join Our Team:

If you are passionate about driving innovative social media campaigns and thrive in a fast-paced, collaborative environment, we would love to hear from you. Apply now to contribute to our exciting global company’s digital journey.