On-Page SEO & Technical SEO Specialist
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Position Overview: We are seeking a meticulous and detail-oriented On-Page SEO & Technical SEO Specialist to join our SEO team. This role will focus on optimizing clients’ web pages and ensuring technical health, primarily supporting local SEO initiatives. You will work closely with our Local SEO/Backlink Specialist and SEO Project Manager to implement holistic SEO strategies, with a primary focus on local visibility and technical performance on WordPress and Shopify platforms. This is a support role with a high emphasis on detail and consistency, ensuring all on-page and technical elements align with SEO best practices.
Key Responsibilities:
On-Page SEO Optimization for Local SEO
-- Conduct comprehensive on-page SEO audits specifically geared towards local search optimization, using tools such as Screaming Frog, Ahrefs, and Google Search Console??.
-- Optimize key local on-page elements, including URL structures, title tags, meta descriptions, header tags, and internal linking, ensuring they target relevant keywords and align with local SEO best practices??.
-- Enhance content with a focus on relevance and local intent, improving engagement and aligning with Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines?.
Technical SEO Management on WordPress and Shopify
-- Execute technical audits on WordPress and Shopify platforms, addressing site speed, mobile-friendliness, crawlability, and indexability to improve local rankings??.
-- Manage and troubleshoot platform-specific issues such as plugin performance (WordPress), structured data (schema markup), and theme-based optimizations to ensure technical SEO compliance and search engine accessibility??.
-- Optimize local SEO technical factors, including NAP (Name, Address, Phone) consistency, geo-targeted schema, and sitemap/robots.txt configurations to enhance local visibility??.
Data Analysis and Reporting
-- Track and report on key SEO performance metrics with a focus on local search indicators, using tools like Google Analytics, Google Search Console, and platform-specific analytics for WordPress and Shopify??.
-- Generate detailed reports on technical health and local on-page performance, highlighting insights and providing actionable recommendations for improved visibility and engagement.
Collaboration and Support for Local SEO
-- Collaborate with the Local SEO/Backlink Specialist to optimize pages for backlink readiness and local SEO success, identifying on-page opportunities to strengthen local authority and relevance??.
-- Support the SEO Project Manager in aligning on project timelines and priorities, ensuring that technical and on-page optimizations integrate seamlessly with broader local SEO campaigns.
Qualifications:
-- Bachelor’s degree in Marketing, IT, or related field, or equivalent experience.
-- 2+ years of SEO experience, with expertise in on-page and technical SEO, specifically on WordPress and Shopify platforms.
-- Proficiency with SEO tools such as Screaming Frog, Ahrefs, SEMrush, Google Search Console, and Google Analytics, with working knowledge of WordPress and Shopify optimizations??.
-- Strong understanding of local SEO practices, including geo-targeted schema, NAP consistency, and mobile-friendly optimizations??.
Skills and Attributes:
-- High attention to detail with a methodical approach to tasks.
-- Excellent analytical skills with a strong ability to interpret SEO data for actionable insights.
-- Strong collaboration skills with a supportive, team-oriented DISC profile.
-- Ability to prioritize tasks, manage time effectively, and meet deadlines.
This role is designed for a candidate who excels in a supportive position, bringing structure, accuracy, and technical expertise to our local SEO and on-page efforts on WordPress and Shopify. Your contributions will be vital in enhancing local search visibility and driving impactful results for our clients.