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Paid Ads Specialist (Digital Advertising)

Salary undisclosed

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This is a remote position.

Client Overview

We are a dynamic and innovative digital marketing agency specializing in PPC advertising. We are seeking a skilled and motivated Paid Ads Specialist to join our remote team. As a Paid Ads Specialist, you will play a crucial role in managing PPC campaigns for our diverse client portfolio.

Work Schedule

  • 40 hours per week
  • Monday to Friday, 8am - 5pm Chicago, IL
  • Includes 1 hour unpaid break

Key Responsibilities

  • Launching new PPC campaigns on various platforms, primarily Google Ads and Meta. This could also include (Bing, TikTok and Programmatic platforms)
  • Continuous optimization of existing campaigns to achieve performance goals and maximize ROI.
  • Identifying and troubleshooting issues within campaigns to ensure smooth operation and optimal results.
  • Setting up advanced tracking and tagging solutions across GA4, Google Search Console (GSC), Google Tag Manager (GTM), and integrating Zapier for CRM workflows.
  • Implementing and managing CallRail tracking for phone calls to measure lead quality and campaign performance.
  • Generating comprehensive reports on campaign performance, providing insights and recommendations for improvement.

Requirements

  • 4+ years of proven experience in managing and optimizing Google Ads campaigns.
  • Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads, Programmatic)
  • Familiarity with Google Analytics and other tracking tools
  • Strong analytical skills with a data-driven approach to decision-making.
  • Excellent communication skills, both written and verbal.
  • Ability to work independently in a remote setting, while also collaborating effectively within a team.
  • Detail-oriented with a focus on delivering high-quality work.

Preferred Skills (Not Required)

  • Google Ads Certification
  • Google Tag Manager Certification
  • Meta Certification