Segment Marketing Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Responsible for formulating and executing integrated, strategically-focused marketing plans to drive demand in order to achieve revenue and market segment penetration goals, across prospective and current clients, for an assigned business unit, in alignment with the corporate brand strategy.

• Experience in executing with and through partnering with internal stakeholders and teams.
• Proficiency in briefing, critiquing and providing direction to agencies on various elements of communication development and activation
• Strong understanding of Brand Management, Brand activation, and Channel marketing with breadth in Customer marketing, Brand Development, Product and Market Research interaction
• Proven experience in developing programs and business cases through to launch
• Commercial acumen and experience working in a cross-functional team with holistic P&L responsibility
• Experience managing direct reports, and/or fulfilling coaching and mentoring roles for others
• Strong project management skills, with experience in developing marketing mixes
• Good understanding of all aspects of consumer insight, including monitoring brand health, measuring comms effectiveness, innovation insights and evaluation, and sales performance monitoring
• Ability to make things happen at the fast pace of Telco, from early signals, trends to product in market. Inspire, energize and develop your reports, other functional reports and project teams
• Ability to work as part of virtual teams overcoming the geographical and cultural differences with the key territories of focus
• Appreciation for local culture, ability to spot & leverage on market, social and cultural changes
  
  
  

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.