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Product Manager

Salary undisclosed

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Job Description

  • Preparation of marketing plan for the products to be handled Execution of marketing strategies and action plans outlined in the plan
  • Management of existing card products covering acquisition, usage features portfolio management and profitability by driving the 4pms of marketing
  • Product developments which must cover markets study development of product proposition offering features and benefits product design plastic card
  • Relaunching of existing product or enhancing existing features and benefits product design, plastic card design, marketing plan and operational guidelines
  • Presentation of product proposals to the business manager outline income potential, savings or qualitative values to the business
  • Development of promotions in coordination with portfolio managers to generate business usage and card preference
  • Conceptualization of an integrated communications plan for usage/merchant campaigns
  • Development of promotions with sales team for acquisition drives of telemarketing activities
  • Management of specific programs of the products
  • Coordination with suppliers, service providers and program partners
  • Development and production of collaterals point of safe and card suppliers
About UnionBank of the Philippines
Size More than 250
Industry Investment Banking & Brokerage
Location Philippines
Founded 16 August 1968
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