Product Manager
- Full Time, onsite
- UnionBank of the Philippines
- Quezon City, Philippines
Salary undisclosed
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Job Description
- Preparation of marketing plan for the products to be handled Execution of marketing strategies and action plans outlined in the plan
- Management of existing card products covering acquisition, usage features portfolio management and profitability by driving the 4pms of marketing
- Product developments which must cover markets study development of product proposition offering features and benefits product design plastic card
- Relaunching of existing product or enhancing existing features and benefits product design, plastic card design, marketing plan and operational guidelines
- Presentation of product proposals to the business manager outline income potential, savings or qualitative values to the business
- Development of promotions in coordination with portfolio managers to generate business usage and card preference
- Conceptualization of an integrated communications plan for usage/merchant campaigns
- Development of promotions with sales team for acquisition drives of telemarketing activities
- Management of specific programs of the products
- Coordination with suppliers, service providers and program partners
- Development and production of collaterals point of safe and card suppliers
About UnionBank of the Philippines
Size | More than 250 |
Industry | Investment Banking & Brokerage |
Location | Philippines |
Founded | 16 August 1968 |
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