Marketing Manager - F&B (Up to 100K Monthly Salary) Taguig City
Salary undisclosed
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Job description
Duties & Responsibilities
- Establish brand positioning, identify target market and develop marketing plans with specific objectives across different channels and segments
- Align targets and deliverables with overall company goals and communicate with the Management Team on marketing programs and strategies
- Develop creative briefs to meet objectives for advertising and communications including print, digital and multimedia
- Conceptualize and execute multi-channel campaigns across the customer lifecycle, ensuring alignment of communications and messaging in all channels
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration • Gather customer and market insights, ramp up guest traffic, generate more leads and increase brand awareness
- Analyze customer trends and insights, market analysis and marketing best practices to build successful marketing strategies
- Manage content and updates for guests and internal touch points
- Evaluate effectiveness and impact of current marketing initiatives
- Perform other tasks that may be delegated by the line manager as the need arises
Qualifications
- Degree in Marketing, Advertising, Mass Communications, Business or related discipline
- Demonstrated ability in developing marketing plans and campaigns
- Metrics-driven marketing approach with an eye for creativity
- Strong project management, multi-tasking and decision-making skills
- Proficiency with online marketing and social media
- Excellent written and verbal communication skills
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