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The Chief Operating Officer (COO) is responsible for leading and scaling Lazada's commercial operations, driving business growth, optimizing marketplace performance, and enhancing the overall customer experience. Reporting directly to the CEO, the COO will develop and execute strategies that support sellers’ success and growth, fostering a collaborative and an entrepreneurial environment and leading a high performing organization.
Key Tasks & Responsibilities
Strategic Leadership of Commercial Operations
- Oversee and align the strategic objectives of the seller facing teams, to drive growth and investment, and enhance seller satisfaction on the platform.
- Collaborate with the leadership team to set and execute growth plans for key accounts, ensuring alignment with broader company goals.
- Develop a framework for data-driven decision-making, leveraging analytics to identify growth opportunities and operational efficiencies.
Commercial Team Optimization
- Guide the Commercial team in building and managing long-term relationships with strategically important sellers and brands, facilitating strong, trust-based partnerships.
- Provide support in understanding the sellers’ and brands’ decision-making processes in business planning, enabling them to provide insightful, tailored recommendations.
- Identify growth opportunities for sellers and brands through competitive analysis, driving value for both the platform and its partners.
- Oversee the team efforts in monitoring and influencing key input metrics with sellers and brands through commercial operations, such as price competitiveness, assortment, and stock availability of key products.
- Ensure that the team provide seamless execution and business handling for sellers through strong operational support, enabling a smooth and efficient partnership experience.
Operational Excellence in Seller Support
- Drive initiatives to streamline processes across the commercial teams to enhance operational efficiency and responsiveness to seller needs.
- Set up clear objectives and performance indicators, ensuring they are focused on measurable outcomes that contribute to seller growth and satisfaction.
- Collaborate with product, marketing, and logistics teams to ensure seamless integration of seller support efforts and improve the end-to-end seller experience.
Relationship Management and Seller Engagement
- Foster a culture of relationship-building with sellers, positioning them as trusted advisors in the sellers’ journey on the platform.
- Champion initiatives that increase seller engagement and loyalty, strengthening partnerships and enhancing long-term retention.
- Conduct regular reviews of seller feedback and performance metrics to continually refine the support and services offered to sellers.
People Leadership and Development
- Build, mentor, and develop a high-performing team, fostering a collaborative and innovative culture.
- Invest in training and development programs to ensure the organization has the skills needed to drive seller success.
- Promote a culture of ownership, accountability, and continuous improvement.
Financial & Performance Management
- Oversee budgeting, forecasting, and financial management .
- Monitor and report on the financial impact of commercial initiatives, including seller growth programs and account management activities.
- Utilize performance analytics to refine commercial strategies and drive financial outcomes that align with company objectives.
Qualifications & Skills
- Experience: 15+ years in a commercial, operations, or senior management role within e-commerce, retail, FMCG or a related industry. Experience leading account management or seller-facing teams is preferred. International experience is an advantage.
- Leadership Skills. Proven ability to lead and inspire large teams, with a strong focus on strategic direction and operational execution.
- Analytical & Strategic Acumen. Proficient in data-driven decision-making with a strong understanding of e-commerce KPIs, marketplace dynamics, and seller performance metrics.
- Entrepreneurial Spirit. Strong sense of ownership and drive to succeed.
- Customer-Centric Mindset. Passion for supporting sellers and enhancing their success on the platform.
- Educational Background: Bachelor’s degree required; MBA or relevant advanced degree is an advantage.
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