PPC and Google Merchant Display Ads

Initial Setup: Two 5-hour days to establish PPC and Google Merchant Display Ads, with strategy development.

Project Overview
Objective: Execute a data-driven digital sales strategy focusing on the procedure and treatment chair equipment market. The primary goals are to establish a competitive digital presence, optimize PPC for maximum conversion, and create a structured advertising plan tailored to Medcore Direct's market.

Project Components
1. Initial Research & Analysis
Objective: Analyze the competitive landscape and identify market trends to shape PPC and digital ad strategy.

Responsibilities:
Conduct competitor analysis on leading brands

Identify B2B targets by examining Medspas, MediSpas, estheticians, podiatrists, plastic surgeons, and OBGYNs, including geographic and demographic insights.

Deliverables:
Competitor Analysis Report: Detailed breakdown of competitor digital presence, marketing strategies, and ad content.
B2B Target Market Analysis: Segment and define the target audiences, analyzing needs and preferred products by industry.

2. Data Analytics Research Objective:
Use data analytics tools to assess trends, keyword performance, and competitor strategies for market positioning.
Responsibilities:

Leverage tools like SEMRush and SpyFu to gather insights on trending keywords, ad performance, and competitor keyword strategies.

Analyze key metrics like CPC, search volume, and PPC trends specific to procedure and treatment chairs.
Deliverables:

Market Trend Report: Identify high-performing keywords, seasonal trends, and audience behavior insights.
Competitor Insights: Report on advertising platforms and performance metrics for top competitors.

3. Discovery Phase Objective: Determine the optimal advertising platforms based on research findings and competitor analysis.
Responsibilities:

Conduct a platform analysis to identify which channels yield the highest returns (e.g., Google Ads, Bing Ads, social platforms).
Focus on target regions: All of USA *MIDWEST are key states, (exclude Hawaii, Alaska, Puerto Rico)

Deliverables:
Platform Analysis Report: Evaluate ad platforms’ effectiveness, providing recommendations on priority channels.
Regional Strategy Outline: Recommendations for geo-targeting strategies in identified regions.

4. PPC Budget & Digital Strategy Development

Objective: Create a realistic and optimized PPC budget with a scalable digital strategy aligned with Medcore Direct's business goals.

Responsibilities:
Develop a PPC budget proposal based on keyword research and competitor spend data.
Craft a digital strategy roadmap, starting with PPC as the core focus, followed by complementary digital marketing strategies.

Deliverables:
PPC Budget Proposal: Budget tailored to reach key market segments effectively.
Digital Strategy Roadmap: Action plan covering PPC and complementary tactics like display ads, retargeting, and CRO strategies.

5. Execution Roadmap & Ongoing Optimization
Objective: Outline a comprehensive roadmap and establish KPIs to measure campaign success and guide ongoing adjustments.

Responsibilities:
Develop a step-by-step execution roadmap with campaign phases, targeting PPC as the foundation.
Identify KPIs and milestones to monitor progress, such as click-through rate (CTR), conversion rate, and ROI.

Deliverables:
Execution Roadmap: Timeline for implementing, testing, and optimizing campaigns.
Performance Metrics Report: Key KPIs for evaluating campaign effectiveness and areas for improvement.

Key Responsibilities for PPC Manager
Strategy Development: Research-based approach to align PPC and digital ads with Medcore Direct’s business goals.
Campaign Setup: Efficient initial setup of PPC and Google Merchant Display Ads with clear strategic guidelines.
Market and Competitor Analysis: Regularly assess and report on trends, competitors, and industry performance.
Ad Budget Management: Strategically manage PPC budget for optimal results, maximizing ROI.
Performance Tracking: Monitor key metrics, reporting on campaign effectiveness and making data-driven recommendations.

Budget and ROI Considerations
PPC Budget Allocation: Develop the initial budget using insights from keyword and competitor research.
ROI Tracking: Establish targets for ad spend efficiency, focusing on generating cost-effective conversions and growth.
Project Milestones

Day 1-2: Initial campaign setup and strategy implementation.
Week 1: Delivery of competitor analysis, B2B target segmentation, and PPC setup completion.
Month 1: Evaluation of ad performance, adjustments based on initial KPIs, and development of extended digital strategies.
Ongoing: Monthly reporting on campaign effectiveness, budget updates, and strategic adjustments.