Experienced PPC Marketing Dept Head

Spark Ignite Agency is now hiring an expert Paid Ads Marketing Strategist and growth specialist to lead in the success and growth of our clients' Meta Ads.

As a PPC Marketing Strategist, you will own the strategy and decision-making behind our clients' ad accounts, and collaborate on video creative CRO, offers, and funnel testing.

**What is a PPC Marketing Strategist?**
Let's face it, it's not enough to just be a PPC manager these days. To us, managing an ad account is more than understanding how to structure an ad, choose placement and set a budget. Ads

Marketing Strategists are growth partners–someone who can make decisions inside and out of the platform to improve in-platform results that gets clients real ROI, not just leads. It's a true marketer who can recognize patterns, identify trends, and urgently move toward unstoppable growth.


RESPONSIBILITIES:

Your main responsibility will be to leverage Facebook & Instagram Ads and digital growth strategies to drive customer acquisition and leads for our clients (martial arts school owners).

- Deep dive into all aspects of client campaigns to make informed decisions.

- Use creative strategies to improve performance (CRO, offers, campaign email /sms follow-up, funnel suggestions, and creative strategy)

- Effectively report and communicate past and future plans/strategies to clients (always have a solution, always have a plan)

- Work closely with clients as a trusted advisor to achieve their desired goals via live zoom calls and chat.

- Regularly test and identify best ads practices and platform trends
Stay up-to-date on the latest Advertising news, tools, and changes to the platform

- Available and active in daily communication with tea m me mbers and clients


REQUIREMENTS:

- At least 2 years of experience managing PPC Ads accounts

- At least 2 years in direct-to-consumer lead generation marketing (all campaign types)

- A working understanding of conversion setup, attribution, and tracking (UTMS, pixels, tags, and Conversion APIs)

- Strong writing skills and an understanding of basic copywriting principles.

- Software skills including Google Sheets, Excel

- Working knowledge of Facebook / Instagram Ads

- Able to work US Hours 2pm to approx 10pm EST

- Previous experience managing a team.

- Able to write ads and make creatives.

- Creative Problem-Solver: You understand that today’s media buying isn’t just about following a playbook—it’s about crafting innovative solutions. You know that what worked yesterday might not work today, and you're ready to adapt.

- Skeptic of the Status Quo: You’ve got a sharp eye for spotting when something doesn’t add up, especially when it comes to advice from your Facebook rep. You know that true success in media buying comes from challenging the so-called best practices and finding what really works.

- Process-Oriented, but Flexible: While you thrive on creativity, you also know how to build and follow processes. You're organized, methodical, and know how to keep everything running smoothly—even as you push boundaries.

- Passionate About Your Craft: Media buying is more than just a job for you—it’s your passion. You stay up-to-date with the latest trends, follow the biggest names in marketing, and are always looking for ways to improve your skills.

- Great Communicator: You can clearly articulate your strategies and ideas, both to your team and to clients. You’re not just a behind-the-scenes operator; you’re someone who can confidently lead discussions and present your insights.

WHY SPARK IGNITE?

We thrive on innovation, creative problem-solving, and delivering results that make our clients say, “Wow.”

If you’re ready to join a team that values your skills, pushes you to grow, and gives you the freedom to innovate, then we want to hear from you with a unique cover letter that demonstrates how you would fit into our results oriented team .