Marketing Campaign Manager (Onsite-BGC)

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop and lead the execution of strategic marketing campaigns to drive brand awareness, customer acquisition, and engagement.
• Manage the end-to-end process of marketing campaigns, including budgeting, timeline management, and creative direction.
• Ensure campaigns are properly communicated across in-app and external channels.
• Collaborate with content creators, designers, and other stakeholders to produce compelling and on-brand marketing materials.
• Utilize various marketing channels (email, social media, content marketing) to maximize campaign reach and impact.
• Track, analyze, and report on the performance of marketing campaigns; use data to optimize future campaigns and improve ROI.
• Stay updated on market trends, competitor activities, and customer insights to refine campaign strategies.
• Work closely with the sales team, product development, and other internal departments to ensure cohesive and integrated marketing efforts.
• Propose initiatives for optimizations of campaigns and internal processes.
• Manage the marketing budget for campaigns, ensuring all initiatives are cost-effective and deliver strong returns.

QUALIFICATIONS AND EXPERIENCE

• Bachelor’s degree in Marketing, Business, Communications, or any related field.
• Minimum 3–5 years of relevant experience in marketing campaign management, preferably in E-Commerce, FMCG, or SaaS environments.
• Strong understanding of digital marketing channels and best practices.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, HubSpot).
• Excellent project management skills with the ability to handle multiple campaigns simultaneously.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work well with other teams.
• Agile quick-learner with a go-getter attitude; able to proactively learn on the job and is comfortable multi-tasking
• Salary Range: Php 85,000-100,000
• Must be okay to report onsite in BGC, Taguig