Marketing Website Design & CRM Specialist
Salary undisclosed
Apply on
Original
Simplified
Job Overview:
We are seeking a talented and tech-savvy Marketing Website Design and CRM Specialist to manage and enhance our online presence, CRM systems, and marketing automation tools. This role combines expertise in website design, user experience (UX), CRM management, and building workflows to support the firm’s marketing and investor relations initiatives. The ideal candidate will have a strong understanding of digital marketing, website functionality, CRM workflows, and automation tools like Zapier, preferably in a real estate or investment-focused environment.
Responsibilities:
1. Website Design and Management:
a. Oversee the design, maintenance, and optimization of the company’s website to enhance user experience and engagement.
b. Ensure the website is mobile-friendly, SEO-optimized, and aligned with the company’s branding guidelines.
c. Collaborate with marketing and design teams to create landing pages, blog posts, and investor portals.
2. CRM Management:
a. Maintain and manage the company’s CRM system (e.g., Salesforce, HubSpot, Zoho), ensuring data accuracy and effective workflows.
b. Create and manage CRM-based marketing campaigns, including email newsletters, investor updates, and automated workflows.
c. Generate CRM reports and analytics to provide insights into campaign performance and investor engagement.
3. Automation and Workflow Building:
a. Design and implement automation workflows to streamline marketing and operational processes using tools like Zapier or similar platforms.
b. Integrate website forms, CRM, email platforms, and other tools to automate lead generation, follow-ups, and reporting.
c. Identify opportunities to improve efficiency and scalability through automation and system integration.
4. Digital Marketing Support:
a. Support digital marketing efforts through integration of CRM and website tools.
b. Assist in running paid advertising campaigns, managing lead generation forms, and tracking conversions.
c. Collaborate on content development for email marketing and social media platforms.
5. Analytics and Reporting:
a. Track and analyze website traffic, user behavior, and conversion rates using tools like Google Analytics.
b. Develop and share performance reports for both the website and CRM to measure ROI and identify areas for improvement.
6. Technical Optimization:
a. Ensure website security, uptime, and performance by coordinating with IT and hosting providers.
b. Monitor and troubleshoot website and CRM integrations, ensuring seamless data flow between systems.
Qualifications, Skills and Key Competencies:
1. Education:
a. Formal Education in Marketing, Web Design, Computer Science, or a related field.
2. Experience:
a. 3+ years of experience in website design, digital marketing, CRM management, and marketing automation.
b. Experience in real estate, private equity, or finance industries is a plus.
3. Skills:
a. Proficiency in website design tools (e.g., WordPress, Wix, or Squarespace) and HTML/CSS knowledge.
b. Expertise in CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
c. Strong understanding of automation tools like Zapier, Make (formerly Integromat), or similar platforms.
d. Excellent project management skills with the ability to prioritize and meet deadlines.
e. Strong understanding of SEO, UX principles, and digital analytics tools (e.g., Google Analytics, SEMrush).
f. Expertise is using AI marketing tools
4. Personal Attributes:
a. Creative problem-solver with a detail-oriented mindset.
b. Strong communication skills and ability to collaborate with cross-functional teams.
c. Proactive and adaptable in a fast-paced environment.
The position we are offering is a full-time, onsite role located at the Business Center, 18 Philexcel, Clark Freeport Zone, Pampanga.
We are seeking a talented and tech-savvy Marketing Website Design and CRM Specialist to manage and enhance our online presence, CRM systems, and marketing automation tools. This role combines expertise in website design, user experience (UX), CRM management, and building workflows to support the firm’s marketing and investor relations initiatives. The ideal candidate will have a strong understanding of digital marketing, website functionality, CRM workflows, and automation tools like Zapier, preferably in a real estate or investment-focused environment.
Responsibilities:
1. Website Design and Management:
a. Oversee the design, maintenance, and optimization of the company’s website to enhance user experience and engagement.
b. Ensure the website is mobile-friendly, SEO-optimized, and aligned with the company’s branding guidelines.
c. Collaborate with marketing and design teams to create landing pages, blog posts, and investor portals.
2. CRM Management:
a. Maintain and manage the company’s CRM system (e.g., Salesforce, HubSpot, Zoho), ensuring data accuracy and effective workflows.
b. Create and manage CRM-based marketing campaigns, including email newsletters, investor updates, and automated workflows.
c. Generate CRM reports and analytics to provide insights into campaign performance and investor engagement.
3. Automation and Workflow Building:
a. Design and implement automation workflows to streamline marketing and operational processes using tools like Zapier or similar platforms.
b. Integrate website forms, CRM, email platforms, and other tools to automate lead generation, follow-ups, and reporting.
c. Identify opportunities to improve efficiency and scalability through automation and system integration.
4. Digital Marketing Support:
a. Support digital marketing efforts through integration of CRM and website tools.
b. Assist in running paid advertising campaigns, managing lead generation forms, and tracking conversions.
c. Collaborate on content development for email marketing and social media platforms.
5. Analytics and Reporting:
a. Track and analyze website traffic, user behavior, and conversion rates using tools like Google Analytics.
b. Develop and share performance reports for both the website and CRM to measure ROI and identify areas for improvement.
6. Technical Optimization:
a. Ensure website security, uptime, and performance by coordinating with IT and hosting providers.
b. Monitor and troubleshoot website and CRM integrations, ensuring seamless data flow between systems.
Qualifications, Skills and Key Competencies:
1. Education:
a. Formal Education in Marketing, Web Design, Computer Science, or a related field.
2. Experience:
a. 3+ years of experience in website design, digital marketing, CRM management, and marketing automation.
b. Experience in real estate, private equity, or finance industries is a plus.
3. Skills:
a. Proficiency in website design tools (e.g., WordPress, Wix, or Squarespace) and HTML/CSS knowledge.
b. Expertise in CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.
c. Strong understanding of automation tools like Zapier, Make (formerly Integromat), or similar platforms.
d. Excellent project management skills with the ability to prioritize and meet deadlines.
e. Strong understanding of SEO, UX principles, and digital analytics tools (e.g., Google Analytics, SEMrush).
f. Expertise is using AI marketing tools
4. Personal Attributes:
a. Creative problem-solver with a detail-oriented mindset.
b. Strong communication skills and ability to collaborate with cross-functional teams.
c. Proactive and adaptable in a fast-paced environment.
The position we are offering is a full-time, onsite role located at the Business Center, 18 Philexcel, Clark Freeport Zone, Pampanga.
Similar Jobs
