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The Brand Executive oversees the performance and manages the merchandising, marketing and operations of assigned brand/s to ensure the attainment of sales and marketing objectives.
Responsibilities:
- Formulates business plan for assigned brand/s including but not limited to the sales, marketing, merchandising objectives, programs, and budgets.
- Leads product selection for season buys and prepares Purchase Order within set budget.
- Coordinates with Importation, Accounting and Finance Departments in facilitating arrival of goods.
- Ensures on-time availability of merchandise at doors and facilitates pre-delivery requirements including master file buildup, product briefs, price lists, product sampling, and merchandise allocation.
- Prepares and analyzes monthly and periodic sales and inventory data for management review and recommends action plans.
- Reviews product performance and recommends appropriate actions for effective inventory management while ensuring business profitability.
- Corresponds regularly with principals/suppliers on brand concerns; prepares and submits brand reports and updates as required by principals.
- Conceptualizes, implements, and evaluates marketing activities to promote brand, product, and door awareness.
- Keeps abreast with new brands and trends in the market and observes competitors regularly for pricing and new product lines.
Qualifications:
- Candidate must possess at least a Bachelor's/College Degree, Business Studies/Administration/Management, Marketing, Commerce, or equivalent.
- At least 3 year(s) of working experience in the related field is required for this position.
- Supervisor / 3 Yrs & Up Experienced Employees specializing in Marketing/Business Development or equivalent.
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