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Digital Marketing Specialist

Salary undisclosed

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Duties and Responsibilities:

  • Manage Digital Campaigns- Oversee content on platforms such as websites, blogs, and podcasts to ensure that they are aligned with the company’s business goals.
  • Establish Online Presence- Boost brand awareness, engagements, sales and maintain a strong online company voice through a variety of platforms such as TikTok, Facebook/Instagram, Pinterest, Google
  • Project Management- Oversee the execution of campaigns and projects from start to finish
  • Support and Assist- In other marketing and branding activities including marketing copy, photography shoots, merchandising, collateral development, PR events and trade shows - delivering consistency with each brand’s look and feel
  • Trend and Insights Monitoring- Goal is to identify industry trends, insights, and opportunities
  • SEO Audits & Analytics- Monitoring ROI and KPIs and identifying foundational issues affecting organic search performance.
  • Create Reports and Recommendations- On issues and potential onsite and off-site problems as well as the effect of marketing campaigns on retailer’s sales data and utilize insights to enhance sales strategies
  • Create Strategies for identifying and addressing user experience issues
  • Internal Team Communication through liaising with marketing, sales, and product development teams to ensure brand consistency and implement direct marketing methods to increase profitability.

Job Qualifications:

  • Bachelor’s degree in Marketing, Multimedia, Advertising, or related field.
  • 2-3 years of relevant working experience in digital marketing content marketing, media planning, ads implementation, campaign execution and analysis on digital channels
  • Strong oral and written communication skills with proven experience in copywriting
  • Basic knowledge of ad-serving tools (Google Ads, DV360, Meta Ads, TikTok Ads, etc.) is valuable
  • Proficiency in graphics AI tools such as Adobe Creative Suite or Canva for designing compelling ad creatives.
  • Attention to detail, high energy, and pro-active nature, with an exceptional time management skills.
  • Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.