Digital Marketing Specialist
Salary undisclosed
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Duties and Responsibilities:
- Manage Digital Campaigns- Oversee content on platforms such as websites, blogs, and podcasts to ensure that they are aligned with the company’s business goals.
- Establish Online Presence- Boost brand awareness, engagements, sales and maintain a strong online company voice through a variety of platforms such as TikTok, Facebook/Instagram, Pinterest, Google
- Project Management- Oversee the execution of campaigns and projects from start to finish
- Support and Assist- In other marketing and branding activities including marketing copy, photography shoots, merchandising, collateral development, PR events and trade shows - delivering consistency with each brand’s look and feel
- Trend and Insights Monitoring- Goal is to identify industry trends, insights, and opportunities
- SEO Audits & Analytics- Monitoring ROI and KPIs and identifying foundational issues affecting organic search performance.
- Create Reports and Recommendations- On issues and potential onsite and off-site problems as well as the effect of marketing campaigns on retailer’s sales data and utilize insights to enhance sales strategies
- Create Strategies for identifying and addressing user experience issues
- Internal Team Communication through liaising with marketing, sales, and product development teams to ensure brand consistency and implement direct marketing methods to increase profitability.
Job Qualifications:
- Bachelor’s degree in Marketing, Multimedia, Advertising, or related field.
- 2-3 years of relevant working experience in digital marketing content marketing, media planning, ads implementation, campaign execution and analysis on digital channels
- Strong oral and written communication skills with proven experience in copywriting
- Basic knowledge of ad-serving tools (Google Ads, DV360, Meta Ads, TikTok Ads, etc.) is valuable
- Proficiency in graphics AI tools such as Adobe Creative Suite or Canva for designing compelling ad creatives.
- Attention to detail, high energy, and pro-active nature, with an exceptional time management skills.
- Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.