Marketing Communications Manager

The Marketing Communications Manager is responsible for collaboratively creating and tactically executing the marketing and communications strategies of the Bank. This includes creating and analyzing promotional campaigns, assessing and enhancing customer experience touchpoints, and strengthening the Bank’s brand identity through integrated research, corporate communications and marketing services initiatives in consultation with Marketing Team members.

Responsibilities

• Conceptualizes, implements, and evaluates marketing communications campaigns and initiatives across multiple platforms - both traditional and digital - in consultation with the Reputation and Brand Management Head and collaboration with the Reputation and Brand Management team.
• Collaborates closely with the Product Marketing Team to create effective multi-platform marketing campaigns to create awareness, usage, and achieve set product objectives.
• Strategizes corporate communications and media relations initiatives, both internal and external to the organization, together with the Marketing Communications Officer - Brand & PR, in consultation with the Reputation and Brand Management Head.
• Writes and updates appropriate articles, press releases, communication plans, speeches, and other written forms of communication, both for internal and external use.
• Oversees the performance and effectiveness of marketing promotions and campaigns in relation to products/sales objectives.
• Solicit relevant inputs from key stakeholders to develop innovative marketing initiatives. E. Collaborate with the Reputation and Brand Management team to mount events that will showcase the Bank, the brand, and the products to help achieve company objectives.

Qualifications

• Bachelor's degree or equivalent experience in Marketing or Communication
• 5 - 8 years relevant work experience preferably with banking experience
• Strong written and oral skills
• Experienced leader and collaborator