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We are seeking a skilled and results-driven Marketing Manager to lead and oversee our marketing initiatives. In this role, you will develop, implement, and manage comprehensive marketing strategies to drive brand awareness, customer acquisition, and overall company growth. You will collaborate with cross-functional teams, including sales, product, and design, to create and execute campaigns that align with business objectives.
Key Responsibilities:
- Strategy Development: Develop and execute effective marketing strategies to promote the company’s products/services, increase brand visibility, and drive revenue growth.
- Campaign Management: Lead the planning, execution, and optimization of marketing campaigns (digital, print, events, etc.), ensuring they are delivered on time and within budget.
- Brand Management: Ensure the consistent application of brand messaging, visuals, and positioning across all marketing channels.
- Market Research: Conduct market research to understand industry trends, customer behavior, and competitor activity. Use insights to inform marketing strategies and identify new opportunities.
- Digital Marketing: Oversee digital marketing efforts including SEO/SEM, social media, email campaigns, and content marketing to drive online engagement and lead generation.
- Budget Management: Manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.
- Cross-Functional Collaboration: Collaborate with sales, product, and design teams to align marketing efforts with company goals and ensure a consistent customer experience.
- Performance Analytics: Monitor and analyze marketing campaign performance using key metrics and analytics tools. Adjust strategies based on data to ensure continuous improvement.
- Team Leadership: Lead and mentor a marketing team, fostering a collaborative and creative environment.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- years of experience in marketing, with a proven track record of developing and executing successful marketing strategies.
- Strong experience in digital marketing, including SEO, social media, email marketing, and content creation.
- Excellent communication, project management, and organizational skills.
- Proficient in marketing analytics tools (e.g., Google Analytics, HubSpot, etc.).
- Ability to think creatively and strategically to solve problems and achieve business goals.
- Experience in managing marketing budgets and allocating resources effectively.
- Leadership skills with the ability to inspire and guide a team.