Email Marketing Specialist
Salary undisclosed
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Lead Nurturing and Generation
- Develop strategies to nurture and convert leads through targeted email communications, ensuring campaigns contribute to sales goals.
- Design and execute effective email marketing campaigns that align with the company’s broader marketing strategy and business goals.
- Manage, segment, and maintain email lists to ensure targeted messaging, improved engagement, and higher conversion rates.
- Monitor and assess the effectiveness of email campaigns using key metrics like open rates, click-through rates, conversion rates, and ROI. Utilize data insights to optimize future campaigns.
- Perform A/B tests on email components such as subject lines, content, and send times to improve overall campaign performance.
- Set up and maintain automated workflows to nurture leads, welcome new subscribers, and increase customer loyalty through personalized email experiences.
- Ensure all email campaigns adhere to laws and regulations such as CAN-SPAM and GDPR to maintain compliance and protect the company’s reputation.
- High-attention to details
- Excellent organization, time management, communication and coordination skills
- Good written and verbal skills
- Ability to work in a fast-paced environment and to handle projects simultaneously