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Email Marketing Specialist

Salary undisclosed

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Lead Nurturing and Generation

  • Develop strategies to nurture and convert leads through targeted email communications, ensuring campaigns contribute to sales goals.

Campaign Development

  • Design and execute effective email marketing campaigns that align with the company’s broader marketing strategy and business goals.

List Management

  • Manage, segment, and maintain email lists to ensure targeted messaging, improved engagement, and higher conversion rates.

Performance Analysis

  • Monitor and assess the effectiveness of email campaigns using key metrics like open rates, click-through rates, conversion rates, and ROI. Utilize data insights to optimize future campaigns.

A/B Testing

  • Perform A/B tests on email components such as subject lines, content, and send times to improve overall campaign performance.

Automation

  • Set up and maintain automated workflows to nurture leads, welcome new subscribers, and increase customer loyalty through personalized email experiences.

Compliance

  • Ensure all email campaigns adhere to laws and regulations such as CAN-SPAM and GDPR to maintain compliance and protect the company’s reputation.

Minimum Qualifications

  • High-attention to details
  • Excellent organization, time management, communication and coordination skills
  • Good written and verbal skills
  • Ability to work in a fast-paced environment and to handle projects simultaneously