PR/Brand Officer
Salary undisclosed
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Primary Job Responsibility
Public Relations (PR) / Brand Officer - The ideal candidate will have a passion for storytelling, building strong relationships, and developing and supporting strategies to enhance brand visibility and reputation. This role will be responsible for helping manage the company's public image, creating and executing PR campaigns, and ensuring brand consistency across all communications.
Job Description
Education: Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
Experience: Minimum of 3-5 years of experience in public relations, brand management, or communications
Skills
Public Relations (PR) / Brand Officer - The ideal candidate will have a passion for storytelling, building strong relationships, and developing and supporting strategies to enhance brand visibility and reputation. This role will be responsible for helping manage the company's public image, creating and executing PR campaigns, and ensuring brand consistency across all communications.
Job Description
- PR Strategy Development: Provide support for the development and implementation of comprehensive PR/Brand strategies to enhance the company’s visibility and reputation, aligning with business goals and objectives.
- Media Relations: Support the Corp Comm Head in building and maintaining strong relationships with media outlets, journalists, and influencers to secure coverage in various publications, blogs, and news channels.
- Brand Messaging/Consistency: Ensure consistent brand messaging across all communication platforms, from press releases to social media, ensuring alignment with the company's values and voice.
- Content Creation: Write and edit press releases, articles, blogs, newsletters, and other content to engage stakeholders and maintain positive brand perception.
- Event Management: Plan and organize media events, press conferences, product launches, and corporate events to increase brand exposure and engagement.
- Crisis Management: Assist in managing and responding to any public relations crises or issues, working closely with internal teams to protect the company’s reputation.
- Social Media: Collaborate with the marketing team to develop social media campaigns that align with PR objectives, monitor brand mentions, and respond to public inquiries.
- Reporting & Analytics: Track and analyze the effectiveness of PR and brand activities, providing regular updates and recommendations to senior management.
- Media monitoring
Education: Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
Experience: Minimum of 3-5 years of experience in public relations, brand management, or communications
Skills
- Strong writing, editing, and communication skills.
- Proven experience with media relations and securing press coverage.
- Proficiency in social media platforms and understanding of digital marketing strategies.
- Creative thinking and problem-solving abilities.
- Strong organizational and time-management skills.
- Ability to handle multiple projects and work under pressure.
- Personal Attributes:
- Strategic thinker with the ability to execute ideas.
- Proactive, self-motivated, and detail-oriented.
- Strong interpersonal and relationship-building skills.
- Ability to work collaboratively across teams and departments.