Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.
This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.
It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.
Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;
Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.
We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.
We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.
We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.
We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.
Responsibilities
- Manages a portfolio of brands
- Along with Creative Directors and Strategic Planner, sets creative and strategic tone for client account
- Partners with Senior Planners to develop and implement highly interactive strategic plans for brand
- Problem solves on high level account and production issues and knows when to involve Managing Director
- Builds and maintains top level client relationships; acts as key contact to clients; attends all high profile campaign presentations, shoots and edits
- Oversees annual fee and contract negotiations and other broad budget issues; works closely with Finance on contract and fee proposals; recommends staffing adjustments as necessary based on increase or decrease in annual fee
- Leads weekly/monthly client revenue tracking and analyzes revenue impact on account and agency profitability
- Manages and facilitates new business pitches when requested by Managing Director
- Committed to constantly improving our work, and how we work
- Always on a look out for opportunities to cross-sell within the Groupe
- Maintains a sense of discretion and professionalism, representing the Groupe
Qualifications
- Minimum 8 years of client management experience within an agency
- Deep understanding of marketing and digital production steps and processes – responsible for high level digital communication to clients
- Capable of writing a thoughtful interactive business strategy presentation dissecting a client’s platform, mobile and social landscape, highlighting current trends in digital, media, technology and advertising that may be utilized to grow their business
- Lives the interactive ecosystem (truly born of Digital), understands how social, mobile, experiential, search, etc all co-exist
- Able to effectively interpret and lead regarding measurement reporting, whether regarding standard or rich media advertising or social
- Rallies behind interactive briefs and pushes clients and creatives to explore new interactive projects
- Ability to work under pressure and meet deadlines in a fast-paced creative environment
- Effective negotiation and problem-solving skills required
- Strong financial understanding of budgeting, estimating and agency profitability
- A demonstrated track record of gaining trust and respect by consistently demonstrating sound critical thinking skills and maintaining composure in stressful situations
- Exceptional written and verbal communication skills with the ability to communicate with all levels of employees
- Highly organized with a keen sense of attention to detail
- Exceptional initiative and follow through skills