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Brand Manager

Salary undisclosed

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The Brand Manager spearheads all activities specific to the brand he/she is handling; this includes

brand building, trade promotions, merchandising and inventory management. Main goal is to increase awareness for the brand that will ultimately result to an increase in sales and a healthy inventory.

Responsibilities

  • Coordinate cross-functionally to ensure consistency in brand-related decisions
  • Analyze and report on brand performance to determine ROI (Profit and Loss)
  • Monitor market and consumer trends
  • Work with the Dept Head on the developing pricing and distribution strategies
  • Events Management
  • Traditional and Digital Media advertising, PR
  • Trade Marketing and Inventory Management

Qualifications

  • Graduate of Marketing, Advertising, Business Administration or Communication course
  • At least 3 years experience in marketing and merchandising for a retail or FMCG company
  • Have experience in handling events and PR
  • Analytical and creative
  • Exposure in department store and retail store operations
  • Good communication and presentation skills
  • Knowledge in creative softwares
  • Knowledge in Microsoft softwares