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JOB SUMMARY
Develop and execute strategic concept and copy for digital executions which may include but not limited to campaigns and advertisements, platform UI/UX, and other related materials. Will manage a team of junior to mid-level copywriters, and work closely with the art team to ensure that copies are supported by appropriate visuals that best illustrate the strategic concept and vision.
DUTIES AND RESPONSIBILITIES
- Ensure creative ideas and executions are scalable and sellable to clients
- Help ensure team’s operational efficiency
- Create standout and quality output
- Ensure that creative work addresses client gaps and needs, and has added value
- Lead creative pitch production and presentation. Ensure concise and persuasive presentation of ideas and concepts during client pitches and presentation.
- Self-learner. Proactive in keeping up with digital marketing trends and quick to identify opportunities for application and execution
- Understand digital metrics, and is agile in adjusting work given campaign results
- Collaborate with Art Director and Creative Director in developing strategic creative ideas that will deliver client’s goals and objectives
- Take initiative in researching data and key points that will help in their ideations and crafting
- Ensure material and activity compliance with relevant digital and media law (e.g., copyright and data privacy)
- Ensure strict adherence to standard lead times of agency and timely delivery of projects
- Use SEO practices to optimize work and increase visibility
- Edit and fact-check work of junior colleagues
- Ensure seamless delivery of work amongst copy team and be able to escalate issues to Creative Director and/or Digital Producer, Account Manager when necessary
- Aid Creative Director in ensuring the quality of copy work among junior colleagues
- Exhibits mastery of their craft and ensure they have the initiative to adapt to the constant changes of the digital landscape
- Attend upskilling courses and/or workshops as recommended by Creative Director
QUALIFICATIONS:
- Bachelor’s Degree in Advertising, Communication Arts, Journalism, and any related field
- Minimum three (3) years of solid experience in copywriting for digital advertising or marketing, above-the-line, or branding studios
- Strategic copy crafting skills in English and Filipino; Presentation and communication skills in English and Filipino; Mastery of writing and pitch crafting programs (such as but not limited to Keynote, Powerpoint, Google Slides, Pages, Words, Google Docs); Team-player with agile time management skills; and other related skills