At Brasstacks LMS, we are passionate about transforming education through our cutting-edge Microlearning LMS SaaS platform. As a startup, we value innovation, agility, and creativity. We are seeking a dynamic and results-driven Content Marketing Strategist to join our team. If you are excited about creating impactful content that drives engagement and growth, this role is for you.
In this role, you will be responsible for developing and executing content marketing strategies that drive customer engagement and business growth. Your key objectives will include increasing website traffic, improving conversion rates, and enhancing brand awareness.
Here’s what you will do:
1. Content Creation and Management:
Develop and manage a content calendar that aligns with our marketing goals. Aim to publish at least 4 high-quality blog posts per month, achieving an average time on page of 3 minutes per post.
2. SEO Optimization
Optimize all content for SEO to improve organic search rankings. Target a 20% increase in organic traffic over the next 6 months.
3. Social Media Strategy
Create and implement a social media strategy that boosts our online presence. Goal: Achieve a 15% increase in social media followers and a 10% increase in engagement rates within 3 months.
4. Email Marketing Campaigns
Design and execute email marketing campaigns to nurture leads and drive conversions. Objective: Increase open rates by 25% and click-through rates by 15% within 6 months.
5. Performance Analysis
Regularly analyze content performance metrics and adjust strategies to improve results. Target a 10% monthly increase in overall content engagement.
Required Skills and Knowledge
To be successful in this role, you should have a strong foundation in content marketing and a knack for strategic thinking. We are looking for someone who can balance creativity with data-driven decision-making.
Here are the skills and knowledge you will need:
Customer Needs Identification: Ability to understand and address customer pain points through compelling content.
Deadline Management: Proven experience in managing multiple projects and meeting tight deadlines.
Creative Ideation: Strong brainstorming skills and the ability to develop innovative content ideas.
Grammar and Spelling Proficiency: Excellent command of grammar and spelling rules.
SEO and Analytics Tools: Proficiency with SEO tools (e.g., Ahrefs, SEMrush) and analytics platforms (e.g., Google Analytics).
Copyright Legislation: Knowledge of copyright laws and best practices.
Benefits
Joining Brasstacks LMS means becoming part of a vibrant startup environment where your contributions directly impact our growth and success. We offer a range of benefits to support your professional and personal well-being:
- Competitive Salary: Reflective of your experience and contribution to our growth.
- Flexible Working Hours: We understand the importance of work-life balance and offer flexible schedules.
- Professional Development: Opportunities for continuous learning and career advancement.
- Innovative Work Environment: A collaborative and innovative work culture that encourages creativity and new ideas.
If you are ready to take on a challenging and rewarding role in a dynamic startup, we want to hear from you.
How to Apply:If you're excited to contribute to a team that values smart, concise, and engaging content, please send your resume, a cover letter explaining why you're the perfect fit for BrassTacks, and samples of your work to https://tally.so/r/wbx41Z
At Brasstacks LMS, we are passionate about transforming education through our cutting-edge Microlearning LMS SaaS platform. As a startup, we value innovation, agility, and creativity. We are seeking a dynamic and results-driven Content Marketing Strategist to join our team. If you are excited about creating impactful content that drives engagement and growth, this role is for you.
In this role, you will be responsible for developing and executing content marketing strategies that drive customer engagement and business growth. Your key objectives will include increasing website traffic, improving conversion rates, and enhancing brand awareness.
Here’s what you will do:
1. Content Creation and Management:
Develop and manage a content calendar that aligns with our marketing goals. Aim to publish at least 4 high-quality blog posts per month, achieving an average time on page of 3 minutes per post.
2. SEO Optimization
Optimize all content for SEO to improve organic search rankings. Target a 20% increase in organic traffic over the next 6 months.
3. Social Media Strategy
Create and implement a social media strategy that boosts our online presence. Goal: Achieve a 15% increase in social media followers and a 10% increase in engagement rates within 3 months.
4. Email Marketing Campaigns
Design and execute email marketing campaigns to nurture leads and drive conversions. Objective: Increase open rates by 25% and click-through rates by 15% within 6 months.
5. Performance Analysis
Regularly analyze content performance metrics and adjust strategies to improve results. Target a 10% monthly increase in overall content engagement.
Required Skills and Knowledge
To be successful in this role, you should have a strong foundation in content marketing and a knack for strategic thinking. We are looking for someone who can balance creativity with data-driven decision-making.
Here are the skills and knowledge you will need:
✅Customer Needs Identification: Ability to understand and address customer pain points through compelling content.
✅Deadline Management: Proven experience in managing multiple projects and meeting tight deadlines.
✅Creative Ideation: Strong brainstorming skills and the ability to develop innovative content ideas.
✅Grammar and Spelling Proficiency: Excellent command of grammar and spelling rules.
✅SEO and Analytics Tools: Proficiency with SEO tools (e.g., Ahrefs, SEMrush) and analytics platforms (e.g., Google Analytics).
✅Copyright Legislation: Knowledge of copyright laws and best practices.
Benefits
Joining Brasstacks LMS means becoming part of a vibrant startup environment where your contributions directly impact our growth and success. We offer a range of benefits to support your professional and personal well-being:
- Competitive Salary: Reflective of your experience and contribution to our growth.
- Flexible Working Hours: We understand the importance of work-life balance and offer flexible schedules.
- Professional Development: Opportunities for continuous learning and career advancement.
- Innovative Work Environment: A collaborative and innovative work culture that encourages creativity and new ideas.
If you are ready to take on a challenging and rewarding role in a dynamic startup, we want to hear from you.
How to Apply:If you're excited to contribute to a team that values smart, concise, and engaging content, please send your resume, a cover letter explaining why you're the perfect fit for BrassTacks, and samples of your work to https://tally.so/r/wbx41Z