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Brand Specialist

Salary undisclosed

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Duties and Responsibilities:

Brand Management:

· Oversee the performance and positioning of various SpectruMed brands.

· Act as the primary point of contact for brand-related inquiries and initiatives.

· Develop and maintain assigned brands’ visibility and relevance to the target demographics.

Social Media Strategy:

· Develop and implement tailored social media strategies for each brand.

· Manage content calendars, post scheduling, and community engagement.

· Analyze social media metrics and adjust strategies to maximize engagement and reach.

Brand Campaigns:

· Conceptualize and execute brand campaigns that align with the brand's objectives and resonate with target audiences.

· Collaborate with the design and content teams to develop creative assets.

· Monitor campaign performance and provide post-campaign analysis with actionable insights.

In-Clinic Marketing Collaterals:

· Manage the production and distribution of marketing collaterals for clients' clinics, ensuring quality and timely delivery.

· Coordinate with designers and printers to create customized materials that align with the brand's guidelines.

· Work with the sales and logistics teams to ensure seamless distribution and tracking of collaterals.

Market Research and Insights:

· Conduct competitor analysis to identify trends and opportunities.

· Stay updated on industry trends and integrate relevant findings into branding efforts.

Collaboration and Coordination:

· Work closely with internal teams, including marketing, sales, and logistics, to ensure consistent messaging and execution.

· Liaise with external vendors or agencies for specialized campaign needs.

Reporting:

· Prepare regular reports detailing the performance of social media strategies and brand campaigns.

· Present insights and recommendations to management.

Qualifications:

· Bachelor’s degree in Marketing, Communications or Public Relations,

· Preferably with 3 years’ experience in marketing campaigns, digital marketing, brand strategy and medical aesthetics

· Work closely with aesthetics products, clinics and beauty brands

· Excellent verbal and written communication skills

· Exceptional interpersonal skills for collaborating clinics, influencers and customers

Interested applicants are encouraged to submit their updated CV to [email protected]

SpectruMed Inc. is an equal opportunity employer, and we welcome applications from candidates of all backgrounds and experiences.