Duties and Responsibilities:
Brand Management:
· Oversee the performance and positioning of various SpectruMed brands.
· Act as the primary point of contact for brand-related inquiries and initiatives.
· Develop and maintain assigned brands’ visibility and relevance to the target demographics.
Social Media Strategy:
· Develop and implement tailored social media strategies for each brand.
· Manage content calendars, post scheduling, and community engagement.
· Analyze social media metrics and adjust strategies to maximize engagement and reach.
Brand Campaigns:
· Conceptualize and execute brand campaigns that align with the brand's objectives and resonate with target audiences.
· Collaborate with the design and content teams to develop creative assets.
· Monitor campaign performance and provide post-campaign analysis with actionable insights.
In-Clinic Marketing Collaterals:
· Manage the production and distribution of marketing collaterals for clients' clinics, ensuring quality and timely delivery.
· Coordinate with designers and printers to create customized materials that align with the brand's guidelines.
· Work with the sales and logistics teams to ensure seamless distribution and tracking of collaterals.
Market Research and Insights:
· Conduct competitor analysis to identify trends and opportunities.
· Stay updated on industry trends and integrate relevant findings into branding efforts.
Collaboration and Coordination:
· Work closely with internal teams, including marketing, sales, and logistics, to ensure consistent messaging and execution.
· Liaise with external vendors or agencies for specialized campaign needs.
Reporting:
· Prepare regular reports detailing the performance of social media strategies and brand campaigns.
· Present insights and recommendations to management.
Qualifications:
· Bachelor’s degree in Marketing, Communications or Public Relations,
· Preferably with 3 years’ experience in marketing campaigns, digital marketing, brand strategy and medical aesthetics
· Work closely with aesthetics products, clinics and beauty brands
· Excellent verbal and written communication skills
· Exceptional interpersonal skills for collaborating clinics, influencers and customers
Interested applicants are encouraged to submit their updated CV to [email protected]
SpectruMed Inc. is an equal opportunity employer, and we welcome applications from candidates of all backgrounds and experiences.