Digital Marketing Specialist - Resume Writing Services (ZR_20090_JOB)

Job Highlights:

• Contract type: Independent Contractor
• Work Hours: Monday to Friday, 9:00 AM to 6:00 PM (Perth Time), with a 1-hour unpaid break

Job Summary:

We are looking for a highly skilled and motivated Digital Marketing Specialist to join our dynamic and results-driven team. The ideal candidate will have a passion for digital marketing, creativity in developing compelling content, and a strong analytical mindset. This role requires managing various digital channels, creating content, executing campaigns, and driving business growth through strategic initiatives.

Key Responsibilities:

1. Social Media Management:

• Manage and oversee all social media platforms, including Facebook, Instagram, LinkedIn, and Google My Business (GMB)
• Plan, create, and publish engaging daily content, including reels, single posts, carousels, and stories, aligned with brand messaging.
• Leverage strategies like relevant hashtags, optimized headings, and trends to maximize engagement and reach.
• Conduct cold calls to potential and existing clients for purposes such as collecting feedback, building relationships, asking for reviews, or offering free resume reviews.
• Respond to social media inquiries and foster community engagemenet.

2. Content Creation:

• Design, edit, and produce graphics and videos using Canva or equivalent tools.
• Develop high-quality visuals tailored to specific branding guidelines and target audiences.

3. LinkedIn Outreach & Lead Generation:

• Implement effective LinkedIn outreach strategies to build connections and generate leads.
• Engage with "Open to Work" users and potential clients to offer tailored services.

4. Email Marketing & CRM Management:

• Create and manage email marketing campaigns using tools such as MailerLite, Kajabi, ActiveCampaign, MailChimp, or equivalent platforms.
• Integrate tools like Stripe and Xero with CRM systems to streamline processes and enhance functionality.
• Maintain and organize the CRM database for improved efficiency in marketing and customer relationship management.
• Provide guidance on selecting, utilizing, and maximizing CRM functionalities while training the team on its features.

5. Advertising Campaign:

• Plan, execute, and optimize Facebook Ads campaigns to meet business objectives and drive conversions.

6. Reporting & Analytics:

• Generate fortnightly performance reports for social media, email campaigns, and paid ads.
• Use analytics tools to interpret data and refine strategies for better results.

7. Website Management:

• Maintain and update the company’s WIX website with new content, promotions, blogs, and products.
• Ensure website performance and functionality align with business goals.
• Upload and manage digital products (e.g., e-books, magazines, subscriptions, courses) for online sales.
• Provide expert knowledge on WIX functionalities, updates, and best practices.

Requirements:

• Proven experience as a Digital Marketing Specialist or in a similar role.
• Expertise in managing social media platforms, including Facebook, Instagram, LinkedIn, and Google My Business.
• Proficiency in graphic and video editing, with experience using tools like Canva.
• Demonstrated ability to generate leads through LinkedIn outreach.
• Experience in creating and managing email marketing campaigns and working with CRM systems.
• .Familiarity with MailerLite, Kajabi, ActiveCampaign, and MailChimp (or similar tools).
• Advanced knowledge of Facebook Ads management and optimization techniques.
• Strong analytical skills for interpreting performance data and generating actionable insights.
• Extensive experience in managing and maintaining WIX websites, including content updates, page creation, and product uploads.
• Excellent written and verbal communication skills.
• Willing to be trained on calls, open cameras, screen sharing, and performing tasks live.
• Willing to attend internal meetings, adapt to changes, and adjust to the work style.

Highly Recommended Skills (Must-Have)

1. Expertise in Digital Marketing Strategies

• Proven ability to develop, execute, and optimize comprehensive digital marketing strategies to achieve business goals.

2. Proficiency in Microsoft Office Suite.

• Advanced knowledge of Word, Excel, PowerPoint, and other Microsoft tools to create presentations, reports, and analyze data effectively.

3. Social Media Management

• Experience in scheduling, managing, and analyzing posts across multiple platforms, including Facebook, Instagram, and LinkedIn
• Ability to leverage platform-native analytics to track performance and engagement.

4. Content Creation Tools

• Canva: Expertise in designing social media graphics, presentations, and promotional content using customizable templates.
• Adobe Express: Proficiency in creating graphics and short videos for marketing campaigns.

5. Analytics & Reporting Tools

• HubSpot (or equivalent CRM): Experience using CRM and marketing automation tools for lead management and campaign analytics.
• Google Analytics: Skilled in monitoring website traffic, tracking conversions, and understanding user behavior.
• Social Media Analytics: Proficient in utilizing native insights from platforms like Instagram, LinkedIn, and Facebook for strategy improvement.

6. Advertising Platforms

• Google Ads: Knowledgeable in planning and managing paid search campaigns to increase brand visibility and drive conversions.
• Facebook Ads Manager: Expertise in managing and optimizing ads across Facebook and Instagram to meet targeted objectives.

Additional Responsibilities Once Systems Are Established

• Once all systems and processes are fully automated and running efficiently, your remaining work hours will involve minimal
• Resume Writing: Drafting, editing, and refining resumes for clients to ensure high-quality outputs. (Training will be provided).
• Taking and Making Calls: Handling calls as necessary, such as client inquiries, follow-ups, and cold outreach. (Minimal time required)

Benefits

Independent Contractor Perks:

• HMO Coverage for eligible locations
• Permanent Work from home
• Immediate hiring
• Steady Freelance Job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

ZR_20090_JOB