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- Lead the development and execution of innovative marketing strategies to strengthen the positioning of our integrated resort and maximize business performance across key business units, including Hotel, F&B, Retail and Gaming.
- Utilize data-driven insights to identify and capitalize on opportunities for growth, customer engagement, and brand building within the resort.
- Foster a culture of creativity, encouraging innovative ideas and solutions that align with & enhance our brand's identity.
- Establish strong partnerships with business units to develop and execute integrated marketing campaigns that address specific objectives while maintaining a consistent and compelling brand presence.
- Collaborate with cross-functional teams and stakeholders to create a cohesive marketing strategy that effectively promotes the integrated resort as a unified and seamless expert.
- Analyze and report on the performance of marketing campaigns, providing actionable insigths and strategic recommendations for improvement
- Stay at the forefront of the latest trends, tools, and best practices in brand development marketing, and customer acquisition, ensuring our marketing efforts remain innovative & effective.
- Oversee the brand resort marketing budget, tracking expenditures, and ensuring alignment wi overall marketing goals and objectives
- Lead, mentor, and develop a high-performing team of brand resort marketing professional fostering a culture of excellence and continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years of experience in brand development, data-driven decision-making, and cross-function collaboration, with a proven track record of success in a leadership role.
- Exceptional creative thinking skills, with the ability to evaluate and implement creative ideas align with our brand's identity.
- Strong understanding of the latest trends, tools, and best practices in brand development marketing, and customer acquisition.
- Excellent leadership and team management skills, with the ability to motivate, inspire, and develop team members.
- Proficient in marketing platforms, and other relevant tools and technology.
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate cross-functional teams and stakeholders.
- Analytical and data-driven mindset, with the ability to draw insights from marketing campaign performance and make strategic decisions based on data.
- A proactive, results-oriented approach, with the ability to navigate complex challenges and drive innovation.