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Influencer Marketing Team Lead

Salary undisclosed

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Key Responsibilities:

  • Lead a team of Influencer Marketing Specialists, ensuring KPIs are met
  • Identify and research potential streamers, influencers, and content creators
  • Analyze influencer metrics, audience demographics, and engagement rates to ensure alignment with brand goals
  • Build and maintain a database of influencers for current and future campaigns
  • Develop and execute effective outreach strategies to engage influencers
  • Create customized pitch proposals
  • Collaborate closely with social media and marketing teams to align campaigns objectives and influencer deliverables
  • Coordinate campaign deliverables between internal teams and influencers
  • Management of influencer-tagged content
  • Monitor team's projects


Requirements

  • Proven experience in managing APAC KOL (Key Opinion Leader) campaigns
  • Strong experience in leading and mentoring a team in an influencer marketing or digital marketing role
  • Deep understanding of social media platforms (TikTok, Instagram, YouTube, Twitch, etc.)
  • Excellent relationship management skills
  • Experience negotiating contracts and managing influencer partnerships