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Remilly’s Yema Cake is seeking a dynamic and strategic Head of Marketing to spearhead innovative marketing initiatives that elevate brand awareness, customer engagement, and sales growth. As the lead marketing executive, you will oversee planning, research, advertising, communications, and public relations to align with the company’s objectives. This role requires a visionary leader who can blend creativity with data-driven decision-making to strengthen brand positioning and market presence.
Key Responsibilities
• Develop and execute comprehensive marketing strategies to drive brand awareness, product promotions, and customer loyalty.
• Lead creative storytelling, visual merchandising, and compelling content creation.
• Strategize and implement store display promotions to enhance product visibility and in-store experience.
• Oversee digital marketing, social media management, influencer partnerships, and online campaigns.
• Collaborate with cross-functional teams to support sales through promotions, loyalty programs, and marketing-driven events.
• Analyze market trends, customer insights, and campaign performance to optimize marketing efforts.
• Manage and mentor the marketing team, fostering a culture of creativity and innovation.
Qualifications & Requirements
• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in marketing, preferably in F&B or retail.
• Strong leadership skills with a proven track record in branding, campaign management, and strategic marketing.
• Expertise in digital marketing, social media strategy, and influencer collaborations.
• Excellent communication, project management, and analytical skills.
• A creative mindset with the ability to transform ideas into successful marketing campaigns.
Key Responsibilities
• Develop and execute comprehensive marketing strategies to drive brand awareness, product promotions, and customer loyalty.
• Lead creative storytelling, visual merchandising, and compelling content creation.
• Strategize and implement store display promotions to enhance product visibility and in-store experience.
• Oversee digital marketing, social media management, influencer partnerships, and online campaigns.
• Collaborate with cross-functional teams to support sales through promotions, loyalty programs, and marketing-driven events.
• Analyze market trends, customer insights, and campaign performance to optimize marketing efforts.
• Manage and mentor the marketing team, fostering a culture of creativity and innovation.
Qualifications & Requirements
• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in marketing, preferably in F&B or retail.
• Strong leadership skills with a proven track record in branding, campaign management, and strategic marketing.
• Expertise in digital marketing, social media strategy, and influencer collaborations.
• Excellent communication, project management, and analytical skills.
• A creative mindset with the ability to transform ideas into successful marketing campaigns.