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Job Summary: We are seeking talented and motivated Marketing Officer specializing in Public Relations and On-Ground Marketing to join our team. The ideal candidate will have a strong background in managing public relations campaigns and executing on-ground marketing initiatives. This role requires a creative thinker with excellent communication skills and the ability to build and maintain relationships with media, stakeholders, and the community.
Key Responsibilities:
- Develop and execute comprehensive public relations strategies to enhance the company's brand image and visibility.
- Manage media relations, including drafting press releases, organizing press conferences, and responding to media inquiries.
- Plan, coordinate, and execute on-ground marketing events and activations to engage with the target audience and promote the company's products/services.
- Collaborate with internal teams to create compelling marketing materials and content for various channels (e.g., social media, website, newsletters).
- Monitor and analyze media coverage and public sentiment, providing regular reports to the management team.
- Build and maintain strong relationships with key stakeholders, including customers, partners, and community organizations.
- Assist in crisis management and communication efforts, ensuring a positive and consistent brand image.
- Stay updated on industry trends and best practices in public relations and on-ground marketing.