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A Performance Marketer to lead the full-funnel media strategy, planning and optimization in collaboration with the brand, marketing campaigns and social content teams. This role is expected to build a strong data-oriented media performance practice and be able to execute plans that are rooted in consumer understanding, deployed across the full range of digital channels.
Job Descriptions:
- Strategize media investment guidelines across media channels and digital touchpoints against master performance KPIs benchmarks.
- Improve channel performance via heavy A/B testing on all key levers to keep improving channel CTR and Conversions.
- Provide recommendations as aligned with the marketing campaigns to amplify campaigns thru multiple channels and propose executions
- Responsible for driving data-driven analysis and optimization solutions to scale partner performance during BAU and mega campaigns.
Minimum Requirements:
- At least 4 years relevant e-commerce experience in digital performance marketing or media, on client or agency side
- Experience in media and campaign planning, programmatic media with solid understanding of the digital marketing landscape
- Performance-driven and direct-response minded when it comes to concepting and optimizing performance creative
- Knowledge of digital media planning and buying on platforms such as Adwords, Facebook, DV360, 3rd Party Networks
- Knowledgeable on SEM is optional but a good plus
- Aware of the total digital ecosystem and channels, not just paid media in silo
- Able to keep refreshing and evolving knowledge of digital marketing and advertising platforms
- Highly adept at reading campaign data and finding opportunities to optimize
- High level of Interpersonal Skills, Analytical skills, Presentation skills
- Proven experience in managing clients and partners; persuasive interpersonal and verbal communication skills