Checking job availability...
Original
Simplified
Position: Brand Manager, Essentiale, ASEA
We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.
That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.
Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.
This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.
We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.
Join us on our mission. Health. In your hands.
Role Overview
Brand Performance
- Reporting to: Zone Brand Lead ASEA, Essentiale, Buscopan, Phosphalugel
- Location: PH / Taguig City
We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.
That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.
Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.
This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.
We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.
Join us on our mission. Health. In your hands.
Role Overview
Brand Performance
- Own brand P&L of local markets and drive profitability
- Define brand ambition in long-term. Drive market share gain and brand consideration.
- Drive brand love, brand health and brand imagery
- Provides input on brand budgeting (esp. net sales & A&P allocation) and performance KPIs
- Tracks monthly performance at country level and set-up corrective action plan if required
- Participated in local monthly IBP (S&OP) cycle to ensure gatekeep our brand performance
- Defines the brand strategic pillars and business objectives of Global Brand – Essentiale/ Buscopan based on local consumers, shoppers and HCPs insights
- Understand the consumer, shopper and HCP journey and define the leveraging points to influence brand choices
- Defines local shopper strategy, the right channel segmentations, shopper activations and messages.
- Defines country demand & provide competitive intelligent. Define the key winning edges of our brand vs. competitions.
- Contributes to brand campaign strategy, then localizes based on country specificities and manages campaign execution at country level
- Localizes brand assets and content to ensure it taps local insights [where applicable]
- Executes brand plan & budget, esp. by designing winning adaptation of priority initiatives in local markets, based on local consumer & shopper insights
- A BRAND BUILDER in essence. Obsessed in driving brand love.
- Preferred if with doctor, pharmacist marketing experience
- CONSUMER 1st mindset and approach.
- Champion of CREATIVITY across all brand building and business plans and activities.
- Knowledgeable and driver of E2E, digital 1st Consumer and Customer experiences.
- Avid user of DATA and believer in forward looking analytics.
- Goes beyond Marketing, understands how to successfully build and manage a BUSINESS.
- An INNOVATOR at heart
- Cross-functional hard & soft LEADERSHIP skills