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Founder (gn) @ Creator-led Food Brand, Philippines

Salary undisclosed

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About FoodLabs

At FoodLabs, we break with existing norms and pioneer a transformative future for the global food ecosystem. As a globally active venture studio and investor, we’ve built and backed numerous category winners across food & agriculture in the past decade, including +$100m consumer love brands.

We're now doubling down in Southeast Asia, driven by significant growth in consumer spending power in recent years and the emergence of a new internet culture. Having successfully launched our first company in the region with a former Foodpanda C-level executive, we are now looking to launch our second venture to fundamentally change the way people consume and experience food.

The next generation of consumer-facing brands will be deeply rooted in community engagement and driven by creators at their core. To build a game-changing love brand that sets a new standard for restaurant & food service in Southeast Asia, we're looking for a hyper-focused entrepreneur who has taken ideas from 0 to 1 to join us as Co-Founder & CEO in Manila, the Philippines.

About the Opportunity

As Co-Founder, you'll have the unique opportunity to build and shape a groundbreaking venture that will redefine the Philippines’ restaurant industry from scratch. Backed by our team of experienced investors and advisors, you will lead this business to market, driving innovation and setting a new standard for restaurant and food service in the Philippines and beyond.

You will build a high-margin, high-frequency food service love brand, delivering premium quality and unmatched convenience for the consumer. By partnering with top-tier creators — who become the face of the brand — you will design restaurant/foodservice concepts that reflect their unique identities and deeply resonate with their communities. This approach will amplify customer engagement, drive brand loyalty, and elevate the brand to its most loved status.

What You Bring:

  • Experience in founding and building companies or new business units, particularly in food & consumer brands, with lessons learned from success and failure. Experience in dark store models and food service is a plus.
  • Proven ability to create and scale brands, including building partnerships with top-tier creators/influencers and aligning their identities with the brand.
  • Strengths in key areas like product development, marketing, operations, or business strategy.
  • Ability to build and lead high-performing teams, focusing on execution and collaboration.
  • Unique insight into Southeast Asia's consumer markets, opportunities for innovation, and an understanding of or strong interest in the Philippines food and restaurant industry, with a willingness to dive deep into the local market.

Why collaborate with us:

  • We foster the art and science of entrepreneurship. As an independent entity, you hold a unique position in our program, distinct from incubators with predefined cohorts. You are the core player, and our role is to empower you. The founding team retains majority shares, ensuring the venture is your company.
  • You will have access to up to $800,000 pre-seed funding, with potential follow-on funding. Our local, regional, and global VCs network will support your fundraising requirements thereafter.
  • Our dedicated team offers comprehensive financial, operational, and strategic support to validate your business model and establish your venture. This includes expertise in Growth and go-to-market strategy, Fundraising, Talent Acquisition, Marketing, and PR.
  • We can provide monthly financial support to help you focus on your venture to cover essential living expenses. Additionally, our support extends to assisting you in hiring co-founders and key early-stage team members.
  • By joining our network, you can access Atlantic Labs and FoodLabs, which comprise over 180+ portfolio companies. Our scientific, tech, and entrepreneurial community offer valuable advice and mentorship.
  • Count on our unwavering commitment. We stand by our founders throughout the long-term journey of building a successful venture.