Digital Assets and Marketing Manager
Salary undisclosed
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Job Summary
LBC Express is hiring a Digital Assets & Marketing Manager to lead global digital marketing efforts. This role will manage digital campaigns, oversee third-party agencies, and execute data-driven strategies to achieve marketing goals.
Key Responsibilities
- Develop and execute digital-first marketing strategies across global markets.
- Manage campaigns for social media, email, paid media, SEO/SEM, and content marketing.
- Analyze performance metrics to optimize campaigns and maximize ROI.
- Supervise third-party agencies to ensure alignment with LBC’s objectives.
- Ensure brand consistency across all digital platforms.
- Stay updated on digital marketing trends, tools, and technologies.
- Handle digital assets to maintain brand standards and accessibility.
- Present campaign performance reports and insights to senior management.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- 7–10 years of proven experience in digital marketing.
- Expertise in data analysis, social media, SEO/SEM, and paid media.
- Skilled in managing third-party agencies and tools like Google Analytics, Ads Manager, and CRMs.
- Strong leadership, communication, and project management abilities.
- Comfortable working independently in a fast-paced, global environment.