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Digital Assets and Marketing Manager

Salary undisclosed

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Job Summary

LBC Express is hiring a Digital Assets & Marketing Manager to lead global digital marketing efforts. This role will manage digital campaigns, oversee third-party agencies, and execute data-driven strategies to achieve marketing goals.

Key Responsibilities

  • Develop and execute digital-first marketing strategies across global markets.
  • Manage campaigns for social media, email, paid media, SEO/SEM, and content marketing.
  • Analyze performance metrics to optimize campaigns and maximize ROI.
  • Supervise third-party agencies to ensure alignment with LBC’s objectives.
  • Ensure brand consistency across all digital platforms.
  • Stay updated on digital marketing trends, tools, and technologies.
  • Handle digital assets to maintain brand standards and accessibility.
  • Present campaign performance reports and insights to senior management.

Qualifications

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 7–10 years of proven experience in digital marketing.
  • Expertise in data analysis, social media, SEO/SEM, and paid media.
  • Skilled in managing third-party agencies and tools like Google Analytics, Ads Manager, and CRMs.
  • Strong leadership, communication, and project management abilities.
  • Comfortable working independently in a fast-paced, global environment.