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Jobs or company...

Market Research Officer

Salary undisclosed
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RESPONSIBILITIES

  • Conducts market research to identify emerging trends, consumer behaviors, untapped market segments, and new distribution opportunities in the Philippines through primary and secondary research
  • Conducts product research related to products aligned with the company’s objectives and goals– looking into product trends, product performance, customer needs, and innovation opportunities in the Philippine market
  • Conducts competitor research on their strengths, weaknesses, pricing strategies, and market positioning to identify market gaps or opportunities for product differentiation in the Philippine market
  • Conducts innovative foreign product research to support PH landscape research
  • Analyzes and interprets aforementioned data trends, patterns, and insights collected through the use of statistical tools and softwares (e.g. Excel, SPSS, or specialized market research tools)
  • Regularly monitors and compiles current market trends, economic conditions, and competitive activity relevant to the aforementioned data to forecast future Philippine market trends, consumer behavior, industry opportunities, and emerging technologies
  • Collaborates with internal teams for data and insights on brands and products used for benchmarking with its market, industry, and competitors
  • Prepares detailed reports and presentations for Business Development, Product and Leadership teams to present findings and actionable recommendations for supplier sourcing, product development, pricing strategies, marketing campaigns, and business strategies

EDUCATION / EXPERIENCE

  • University degree in Market Research, Marketing, Information Technology, or any related field (Post-graduate is a plus)
  • At least 2-3 years of experience in market research, competitor analysis, or business intelligence— preferably within tech accessories, consumer electronics, smart automation products, IT, or FMCG industries handling high profile customers and product categories
  • Knowledge of telecommunication, consumer electronics, interior designer, contractor dealer/retailer/firm profiles is a plus
  • Knowledge of foreign OEM suppliers and manufacturers is a plus

SPECIALIZATION / TECHNICAL SKILLS

  • Proficiency in market research methodologies (both qualitative and quantitative), including surveys, focus groups, and secondary surveys
  • Strong analytical and problem-solving skills with the ability to synthesize and interpret complex data.
  • Experience with market research tools (e.g., Nielsen, Statista, Euromonitor, SEMrush, Google Analytics).
  • Proficient in iWork and Microsoft Office Suite (Word & Powerpoint)
  • Advanced Excel skills and familiarity with data analysis software (e.g., SPSS, Tableau).
  • Strong written and verbal communication skills, including the ability to present findings in an accessible and actionable way
  • Attention to detail with the ability to work with large datasets and draw insights effectively
  • Familiarity with competitive intelligence tools and databases is a plus.
  • Deep understanding of consumer electronics and accessory trends
  • Strong interest in AI and emerging technology trends