PH Social Media Manager To Lead Social Media Strategy

We are a fast-growing e-commerce company with a portfolio of six brands across multiple high-growth channels, including TikTok Shops, Amazon, and direct-to-consumer platforms. Our success is driven by innovation, speed, and data-backed decision-making.

We are looking for a Social Media Manager who is strategic, creative, and results-driven. This role is for someone who does more than just post content—it is for a community builder, brand storyteller, and growth driver.

Who Should Apply?

✔ You have a proven track record of driving engagement and revenue through organic social media strategies.

✔ You are data-driven and analytical, using metrics to refine and optimize content strategies.

✔ You thrive in fast-paced, high-growth environments and are proactive in testing new ideas.

✔ You have a deep understanding of social media trends, content creation, and community engagement.

✔ You are passionate about building brand loyalty and authentic connections with audiences.

Only apply if you are passionate about social media and ready to make an impact.

Role Overview & Key Responsibilities

This role focuses on organic social media growth, community engagement, and influencer collaborations. The primary goal is to build an engaged audience that drives measurable business results.

Key Performance Indicators (KPIs)

The success of this role will be measured by five key metrics:

• Audience Growth: Achieve a 10% monthly increase in followers across Instagram, TikTok, Pinterest, and Facebook
• Engagement Rate: Maintain an engagement rate of 5% or higher across all platforms
• User-Generated Content (UGC) & Influencer Impact: Increase UGC submissions by 25% quarterly and drive 50+ affiliate-generated sales per month
• Community Management & Brand Sentiment: Respond to 95%+ of inquiries/comments within 24 hours while maintaining a 95%+ positive sentiment score
• Traffic & Sales: Generate 10,000+ website visits per month and contribute to revenue growth through organic social strategies
  
  

This role does not focus on paid advertising. The Social Media Manager will collaborate with the performance marketing team, but their primary focus will be organic content creation, engagement, and influencer partnerships.

Success Benchmarks (30-60-90 Days)

First 30 Days

• Conduct a comprehensive audit of all existing social media accounts
• Identify quick wins and establish a content calendar
• Develop and execute the first round of high-engagement content
  
  

First 60 Days

• Launch at least one successful trend-driven campaign
• Implement a community-building initiative that increases UGC submissions
• Establish relationships with 10+ micro-influencers to test collaborations
• Optimize response times and engagement strategies
  
  

First 90 Days

• Drive a 10% increase in followers across all key platforms
• Develop a repeatable influencer collaboration process that delivers measurable results
• Implement a scalable UGC strategy to enhance content production
• Achieve key KPIs for engagement, traffic, and community growth
  
  

Key Responsibilities

Content & Community Management

• Plan, create, and schedule 20+ posts per platform per month across Instagram, TikTok, Facebook, and Pinterest
• Develop high-quality, trend-driven video content, including Reels and TikToks
• Write engaging, on-brand captions with strategic hashtag use
• Organize and execute giveaways, contests, and audience engagement initiatives
  
  

Influencer & UGC Strategy

• Identify and manage influencer partnerships to drive engagement and sales
• Source, organize, and repurpose user-generated content (UGC)
• Track and analyze affiliate and influencer performance based on social referrals
  
  

Community & Customer Engagement

• Monitor all platforms daily, responding to customer inquiries and comments within 24 hours
• Maintain a 95%+ positive sentiment score in community interactions
• Facilitate live Q&A sessions and product demonstrations
  
  

Analytics & Performance Optimization

• Analyze and report on weekly social media metrics to identify trends and adjust strategies
• Conduct monthly social media audits to uncover optimization opportunities
• Research competitor strategies and implement best practices
  
  

Key Skills & Experience Required

• Content Creation & Storytelling: Strong creative skills in writing, video editing, and brand storytelling
• Platform Expertise: Deep understanding of Instagram, TikTok, Pinterest, and Facebook algorithms and best practices
• Influencer & UGC Strategy: Experience in identifying and managing high-performing influencers and UGC
• Analytics & Data-Driven Mindset: Ability to use data and metrics to drive decisions and optimize performance
• Community Engagement: Proven experience in building and maintaining engaged online communities
  
  

Requirements

• 3+ years of experience managing social media for brands, preferably in e-commerce or consumer products
• Proven track record of increasing engagement, building community, and driving sales through organic social strategies
• Strong copywriting, video editing, and content creation skills tailored to social media
• Ability to analyze data and adjust strategies based on performance metrics
• Experience working in fast-paced, high-growth environments with a results-driven mindset
  
  

Why Join Us?

• Be part of a high-growth, innovative company expanding across multiple channels
• Work directly with leadership and have a measurable impact on brand success
• A culture that values creativity, data, and experimentation—your ideas matter
• Competitive salary and performance-based incentives
• Opportunities for career growth in a fast-paced, high-impact role
  
  

If you are passionate about building social media communities, driving engagement, and creating impactful content, we want to hear from you.

Apply now and take your social media career to the next level.

How to Apply

We’re excited to meet you! Here’s our application process:

• Skills Assessment
• Complete the TestGorilla assessment to showcase your skills and suitability for the role
• Initial Interview
• Shortlisted candidates will be invited for an initial interview
• Final Interview
• Candidates who successfully pass the initial interview will proceed to the final interview with the hiring manager to discuss your experience and how you can contribute to Pearl West’s success
• This is a full remote position**
  
  

Powered by JazzHR

DvFTO37Cvg